Boity's New Ad Campaign for Kotex Dragged Over Being Tone Deaf

Friday, April 16, 2021 at 9:53 AM by Thando Mpembe

- Boity Thulo teamed up with Kotex South Africa and the ad is not being received well by the public

- Fans think that the campaign is tone-deaf, doesn't make any sense and was not executed properly

- Mzansi women and other social media users dragged Boity and Kotex's campaign for not doing it well

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Media personality and rapper Boity Thulo also does paid campaigns to secure some extra cash for herself just like any other celebrity. This time though, Mzansi women were not impressed with her latest paid campaign for Kotex.

The sanitary product company said that they were changing the popular Amapiano song, Labantwana Ama Uber, into Labantwana Abo She Can. Fans were just not happy with the ad and said that it was tone-deaf.

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Women in Mzansi feel "that time of the month" shouldn't force women to think that "they can". They said that it was okay to just rest sometimes, others just thought that the marketing was off.

Boity's new ad campaign for sanitary products dragged over being tone deaf — Boity Thulo took part in an ad campaign with Kotex that was not received well. Image: @Boity, @kotex_sa
Source: Twitter

Take a look at some of the reactions to the ad below:

@thicknsavage commented:

"The creative or marketing team must've been on childish mode because wtf is this."

@__sugarvenom said:

"The song literally means the girlies are Ubers because you can only mount them if you have money. What does this have to do with menstruation?"

@maphindi193 commented:

"Labantwana abo she can. Yhu ha! and everyone on the team agreed to this and thought it was such a great idea?!"

@Laeeqah7007 said:

"Sis Boity, nawe you read this and thought, yeah, I can do this?"

@deedeedaddle commented:

"Please don’t make me switch to Always."

Briefly News previously reported that Mohale Motaung and Boity Thulo stood behind Enhle: #JusticeForEnhle. Enhle Mbali Mlotshwa is one woman who deserves the utmost respect and pride and her fellow celebs are going to make sure of that.