Busiswa Believes Her Large Nigerian Fan Base Is Strong and Loyal
- South African music star, Busiswa, talked about her love for Nigerian artists in a recent exclusive interview
- The singer-songwriter, who expressed how inspired she had been by Burna Boy and Wizkid's Grammy wins, hopes to get to the top
- Busiswa also explained that she loves to collaborate with Nigerian musicians so as to learn from them
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South African musician, Busiswa Gqulu, known mononymously as Busiswa or Busi, has got massive love for Nigeria musicians and she revealed this in a recent interview with Briefly New's sister publication, Legit.ng.
The singer-songwriter spoke about some of the reasons she loves to work with Nigerian musicians. According to her, they don't restrict themselves to just Nigeria.
She said:
"I'm intentionally working with Nigerian artists for a couple of reasons. Number 1, Nigerian artists are trailblazing globally. All over the world, they are pulling the game. They are touring, they're doing international features.
"They aren't restricting themselves to Nigeria. They are Nigerians in every part of the world you got to. And so, if you build a Nigerian fanbase, you've built a strong and loyal fanbase.
"Secondly, I collaborate with Nigerian artists because they are some of my favourite musicians in general. My favourite artists are Nigerian artists and I seek out to work with my favourite people."
She talked about how she expressed interest in working with Mayorkun and Naira Marley and how it eventually became a reality.
Speaking about Naira Marley, Busiswa said she 'enjoyed his energy' and how he is creating sounds. According to her, the dreadlocked singer is building his fanbase to be solely under his leadership.
She went on to explain that the reason she is collaborating with Nigerian artists isn't just to increase her streaming numbers but to also learn.
"I want to learn how Yemi Alade is touring 17 countries and filling up those venues. I want to learn how she does that so I can maybe be able to do it for myself," she said.
Speaking on the perceived bad blood between Nigerians and South Africans, Busiswa stated that music was one way to unite people, singing the same tune.
She said:
"Music is pivotal in the ways in which Africans can unite rather than experience painful things like xenophobia and xenophobic attacks. Once people come to realise that we are more united than we are different, then Africa will become a better continent."
Speaking on her future plans, Busiswa stated that her working with Beyoncè has made her realise that anything is possible.
She continued:
"I am so inspired by Wizkid and Burna Boy's Grammy wins. So, the understanding right now for me is that we as African artists can take it all the way to the top. And with a platform like BET supporting me and understanding the need for black girl magic to shine, I'm ready to win some BET awards."
Watch the full interview below:
Briefly News previously reported that Busiswa wrote an emotional post thanking Beyoncé for putting her in her hit visual album, Black Is King. Busiswa posted a video of herself watching herself in the film in awe and included a heartfelt caption.
She said:
"My queen, Beyoncé, I thank God for your life (and) the vessel you've allowed yourself to be, (as well as) the seats you have given (to) so many at the table. The realisations you've created for millions of young girls, but particularly for girls in my home town of Mthatha, South Africa."
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Source: Briefly News
Denika Herbst (Editor) Denika Herbst is a Human Interest writer at Briefly News. She is also an Industrial Sociologist with a master's degree in Industrial Organisational and Labour Studies from the University of Kwa-Zulu Natal, which she completed in 2020. She is now a PhD candidate at UKZN. Denika has over five years of experience writing for Briefly News (joined in 2018), and a short time writing for The South African. You can reach her via: denika.herbst@briefly.co.za.
Kelly Lippke (Senior Editor) Kelly Lippke is a copy editor/proofreader who started her career at the Northern-Natal Courier with a BA in Communication Science/Psychology (Unisa, 2007). Kelly has worked for several Caxton publications, including the Highway Mail and Northglen News. Kelly’s unique editing perspective stems from an additional major in Linguistics. Kelly joined Briefly News in 2018 and she has 14 years of experience. Kelly has also passed a set of trainings by Google News Initiative. You can reach her at kelly.lippke@briefly.co.za.