Ford Releases New Everest Teaser Clip Ahead of March 1 World Reveal

Ford Releases New Everest Teaser Clip Ahead of March 1 World Reveal

  • We got a glimpse of Ford's new Ranger in November 2021 and now it's time for the Everest to make its world premiere
  • Ford released a teaser clip of the new SUV and said it would be unveiled on March 1 and will be broadcast on Ford South Africa's Facebook and YouTube channels
  • The exterior of the new Everest isn't a big secret as it's likely to borrow styling cues from the new SA-built Ranger

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Ford's new Everest will make its world debut on March 1, the company announced. The reveal will be available to watch on Ford South Africa's Facebook and YouTube channels. In November 2021, the US carmaker showed off the new South African-built Ranger and the new Everest is likely to borrow the bakkie's styling cues.

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The first generation Everest made its debut in 2003 and this new model signifies the third iteration of the SUV named after the highest mountain in the world. In 2016 Ford invested R2.5 billion and as part of the plan production of the Everest took place in Silverton, Gauteng. Those units were produced for the local market and exported to countries across Sub-Saharan Africa. 1200 jobs were created in the process.

Ford releases new Everest teaser clip ahead of March 1 reveal
The new Ford Everest will be unveiled on March 1. Image: Quickpic
Source: UGC

The reveal of the next-generation Everest is set for March 1, at 9 am via Ford South Africa’s Facebook and YouTube channels, QuickPic reports.

The new Ranger will be built in Gauteng alongside the Volkswagen Amarok after the two manufacturers agreed to share the costs and technology of their bakkies.

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Max Wolff, design director said:

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“Our intention from the beginning was to communicate the capability of next-gen Everest with a modern, strong exterior design,” Wolff said. “On the interior, we created a sanctuary with premium appointments in which customers could feel relaxed and in control, no matter what was going on outside.”

The event will see Ian Foston, chief platform engineer, and Wolff deep dive into the next-gen Everest. Foston and Wolff will explore the SUV's design, capability, safety, and interior.

Peugeot's 308 wins Urban category in 2022 Woman's World Car of the Year Competition

French carmaker Peugeot has a lot to smile about after the 2022 Woman's World Car of the Year Competition announced the 308 topped the Urban Vehicle category, Briefly News reports.

The 308 beat 65 new car entries that had been launched between January 2021 and December 2021 to become one of six finalists with a shot of taking the overall crown. The other categories are Family SUV, Family Car, Large SUV, Sports Car and 4x4.

56 members of the jury will elect their final Women's World Car of the Year in early March and the result of their vote will be announced around 8 March, International Women's Day.

Source: Briefly News

Authors:
Sean Parker avatar

Sean Parker Sean Parker is a motoring journalist with over 10 years' experience, who started out in the industry as the SA Guild of Motoring Journalists' Bursar student. Since then, the Cape Town-born editor has gone on to launch a national newspaper called Gears and Gadgets and worked for the country's premier online and print motoring publications before joining Briefly News to head up its Car & Tech section. He enjoys watching live sport and can't wait for F1 to make its debut in Mzansi.