Kanye West's New R3.3k Yeezy Sulfur Trainer Gets Backlash: "It Looks Like Failed Pastry"

Kanye West's New R3.3k Yeezy Sulfur Trainer Gets Backlash: "It Looks Like Failed Pastry"

  • Kanye West's Yeezy Sulfur shoe, which retails at around R3 300 a pair, launched in May but the brand asked for feedback on the unusual design this week
  • Many compared the yellow sneaker, which has a sock-like inner and a casing that looks like shark's teeth to foods like uncooked pastry and cold butter
  • The rapper founded the brand in 2006, and collaborated with Adidas on the shoe

New feature: Check out news exactly for YOU ➡️ find “Recommended for you” block and enjoy!

Kanye West's latest footwear design has got many fashion fans talking.

Kanye West's Yeezy Sulfur shoe.
Kanye West's Yeezy Sulfur shoe gets backlash. Photo: Adidas/ Complex.com.
Source: UGC

The rapper's new Yeezy Sulfur 450 shoe, which retails at around R3 300 a pair, has seen many netizens compare the yellow trainer with failed sausage rolls, Italian pasta and foam banana sweets.

According to Daily Mail, British pastry brands Greggs and Ginsters have both chipped in with their views on Twitter of the fashion item, with Greggs suggesting a pair is 'two Sausage Rolls short of a multipack.

Read also

Jewellery designer creates R340 000 gold and diamond Lamborghini badge to auction for charity

Pasty giant Ginsters poked their own fun, calling the design, which is a collaboration between West's fashion company and Adidas, 'familiar'.

PAY ATTENTION: Follow us on Instagram - get the most important news directly in your favourite app!

Many were scathing of the design.

@DaleMeachen wrote:

"These are genuinely the worst footwear I have ever seen. You've released some horrid stuff but this takes the biscuit."

@cattzee3 penned:

"Is this art from cold butter?"

@soulboydaveybee added:

"You could be infringing Gregg’s cheese-and-onion pasty copyright."

Kanye West: Fashion Rental Service Sues Rapper Over R6 Million Unpaid Dues

Meanwhile, Briefly News previously reported Kanye West has been sued by fashion archivist David Casavant for not returning some rare items.

The Good Morning crooner is being pursued by the 31-year-old stylist, collector, and consultant for R3.2 million in unpaid rental fees and R3.7 million to replace the 13 missing "unique, esteemed pieces," according to TMZ.

Read also

Anatii drops new single 'Punisher' in the form of an NFT after a 4-year hiatus: "This is too hard man"

David's invoice included 49 things, one of which was a Helmut Lang vintage blue denim jacket. In the renowned black-and-white music video for Rihanna's 2015 single Four Five Seconds, which was directed by Inez & Vinoodh.

New feature: check out news exactly for YOU ➡️ find "Recommended for you" block and enjoy!

Source: TUKO.co.ke

Authors:
Maryn Blignaut avatar

Maryn Blignaut (Human-Interest HOD) Maryn Blignaut is the Human Interest manager and feature writer. She holds a BA degree in Communication Science, which she obtained from the University of South Africa in 2016. She joined the Briefly - South African News team shortly after graduating and has over six years of experience in the journalism field. Maryn passed the AFP Digital Investigation Techniques course (Google News Initiative), as well as a set of trainings for journalists by Google News Initiative. You can reach her at: maryn.blignaut@briefly.co.za

Kelly Lippke avatar

Kelly Lippke (Senior Editor) Kelly Lippke is a copy editor/proofreader who started her career at the Northern-Natal Courier with a BA in Communication Science/Psychology (Unisa, 2007). Kelly has worked for several Caxton publications, including the Highway Mail and Northglen News. Kelly’s unique editing perspective stems from an additional major in Linguistics. Kelly joined Briefly News in 2018 and she has 14 years of experience. Kelly has also passed a set of trainings by Google News Initiative. You can reach her at kelly.lippke@briefly.co.za.

Tags: