Black Coffee Flexes Timepiece Worth Over R5 Million, Mzansi Reacts: “So Much Money for a Watch?”
- Black Coffee sparked a buzz on social media after wearing yet another expensive watch worth millions
- This comes after he was spotted wearing a R2.8 million watch, further showing how his collection keeps growing
- Some netizens slammed Black Coffee for his display of wealth and compared him to a businessman recently criticised by fellow artist Prince Kaybee

Source: Getty Images
Globally acclaimed South African producer and club DJ Black Coffee trended online after another subtle flex of wealth. The Grammy Award winner set social media abuzz after sharing a picture of himself swearing another watch worth millions of Rands.
It seems there is no end to DJ Black Coffee’s luxurious items. After setting the timeline on fire after being spotted wearing a timepiece worth a staggering R2.8 million, the DJ sparked a flurry of reactions after a picture of him wearing another watch worth even more was reshared online.

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Black Coffee flexes a timepiece worth R5 million
On Tuesday, 26 August 2026, DJ Black Coffee took to his Instagram account and did an August photo dump. In the caption, the Wish You Were Here producer shared the highlights of his month, which included celebrating his son’s birthday, attending a party in Italy and two shows in San Francisco. Black Coffee shared that he also did a lot of travelling. The post was captioned:
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“Top month, celebrated my son’s @sonaofficial ‘s birthday, flew to San Francisco for 24hrs for 2 shows, then party in Italy with Mc’lovin, briefly saw the boy in Dusseldorf, then in and out NYC to party Central Park, spent time with family and friends who are family in Mykonos, Ibiza and everywhere in between. Grateful 🙏🏿”
Entertainment and current affairs news blogger MDN News reshared one of Black Coffee’s pictures

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In the picture, Black Coffee sat in a private jet, wearing a white gold Audemars Piguet Royal Oak Double Balance Wheel Openwork, which retails for $294,210 (approximately R5,184,043.20) on the Bezel website. This could buy 10 VW Polo GTI DSGs, according to the VW Polo SA website.
See the picture below:
How netizens reacted after Black Coffee flaunted R5 million watch
In the comments, netizens expressed mixed reactions. While others slammed Black Coffee’s display of opulence, others applauded and defended him. Black Coffee was also compared to a businessman whom Prince Kaybee criticised for showing off wealth.
Here are some of the reactions:
@Ntate_ZA suggested:
“This conversation right here is the thing we need to drop. How does it solve unemployment and hunger? We really need to stop caring about how luxurious these celebrities live. They contribute zero to the community and the underprivileged.”

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@UKwaneleZN said:
“Leave him alone. He works hard for his money and deserves to spoil himself!”
@Kane_GM9 criticised:
“He's a skinny version of MySol 🚮”
@popmzansi questioned:
“Grootman has made it, why are you all hating?”
@KM_Khanyee asked:
“So much money for a watch? Lol.”

Source: Instagram
Black Coffee raises money for the underprivileged
Meanwhile, Black Coffee doesn't splurge only on himself or his loved ones, as suggested by some of the netizens.
Briefly News previously reported that Black Coffee hosted a weekender to raise funds for the underprivileged. The star hosted a three-day culture and music festival in Cape Town, which also kicked off festivities for his birthday month.
He had previously hosted a charity dinner on Friday, 28 February 2025, which raised funds for The Black Coffee Foundation.
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Source: Briefly News