Sizwe Dhlomo Weighs In After The Kiffness Alleges He Lost R500K Deal Over Charlie Kirk

• The Kiffness claimed a company terminated a lucrative contract with him because he defended the late political activist, author, and media personality Charlie Kirk
• Renowned broadcaster Sizwe Dhlomo reacted with sarcasm and questioned The Kiffness
• Dhlomo's remark sparked mixed reactions, with some supporting him, while others accused him of being insecure and jealous

Renowned broadcaster Sizwe Dhlomo reacted after content creator The Kiffness claimed that he lost a half-a-million-Rand brand deal because he defended the late American activist Charlie Kirk.

Charlie Kirk was fatally shot on Wednesday, 10 September 2025, during a public event at Utah Valley University. While popular South African personalities such as Sol Phenduka shared their two cents on Kirk’s death, The Kiffness claimed he had lost a brand deal worth R500,000.

Sizwe Dhlomo sparked a flurry of reactions after he weighed in on The Kiffness’ allegations with his characteristic wit.

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Sizwe Dhlomo scoffs at The Kiffness' R500K loss claim

On Monday, 15 September 2025, Dhlomo, known for his subtle displays of wealth and opulence, took to his verified X account and posted:

“Lol! Who was dumb enough to pay you R500k to begin with? 😂🤣😂”

See the post below:

Netizens react to The Kiffness' R500k loss claim

In the comments, several netizens wondered why The Kiffness didn’t disclose the name of the brand in his post. Others defended the musician and criticised Sizwe Dhlomo.

Here are some of the comments:

@SchalkDormehl asked:

“Sizwe, do you realise how insecure this makes you appear?”

@mzuzups declared:

“Lol, the fact that he is not naming and shaming means he typed this letter himself.”

@jason_kelder said:

“Don’t be jealous of other people’s success. It’s not a good look.”

@lungi_love22 claimed:

“This is a promotional strategy. He’s trying to gain sympathy from the MAGA base and secure a gig equivalent in value to what he claims to have lost. I hope that crowd will embrace his cat-themed music.”

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@Wahaenne suggested:

“He's hoping his tweet catches some smoke and gets noticed by the people he's twerking for 'that side'. This is him proudly declaring that he's picked a side and has made the ULTIMATE 'sacrifice' for it. Shem yena, he's funny. I'll give him that. The Komediness!”

@phestahiver shared:

“This guy had traffic, don't be fooled by the fact that we disagree with him. Advertising works different.”

• Briefly News has reached out to The Kiffness for comment. This is a developing story.

Sizwe Dhlomo and The Kiffness clash over joke

This isn't the first time The Kiffness and Sizwe Dhlomo have clashed online.

Briefly News reported in July 2025 that The Kiffness and Sizwe Dhlomo had a heated exchange over a tax joke.

The Kiffness turned the exchange to his advantage in the comments after Sizwe Dhlomo issued a scathing response. Netizens filled the comments with jokes and lighthearted roasting, with some poking fun at The Kiffness after his sarcasm backfired.

Source: Briefly News