Sizwe Dhlomo Calls Out KFC Over R2 "Add Hope" Donations

Sizwe Dhlomo Calls Out KFC Over R2 "Add Hope" Donations

  • Sizwe Dhlomo fired back at KFC South Africa on X after the fast-food chain made a cheeky remark about the viral R2 Streetwise 2 promotion
  • KFC's post about the R2 Add Hope trend reopened long-standing frustration over how corporations handle their charity donation drives
  • Mzansi flooded Sizwe's reply section, with users backing his call for KFC to fund its Add Hope campaign from company profits
His comments sparked debate about whether large companies should rely on customers to contribute towards their social responsibility initiatives
Sizwe Dhlomo questioned KFC's R2 Add Hope campaign, arguing that the fast-food giant should contribute from its own profits instead of asking customers to donate. Image: Sizwe Dhlomo
Source: Instagram

Radio personality and media commentator Sizwe Dhlomo has put KFC South Africa on blast over its Add Hope donation drive, arguing that a corporation of its size should be funding its own charitable campaigns rather than leaning on customers.

The exchange unfolded on X after KFC SA posted a tongue-in-cheek message referencing the chaos caused by its recent viral app promotion. The fast-food chain wrote: "So vele you guys DO have 2 Rands? I'M the fool here... #Streetwise2Gate", a jab at customers who typically decline the R2 Add Hope charity donation at the till but had no problem scrounging up the same amount to unlock a heavily discounted Streetwise 2 meal through the app.

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Sizwe was not amused. He replied directly to the brand, writing:

"Yes, we do, but also, you're the business here. Donate with your profit."

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What is KFC’s R2 for Add Hope?

KFC’s R2 for Add Hope campaign encourages customers to add R2 to their orders to support the fast-food giant’s Add Hope initiative, which aims to help combat hunger among children in South Africa. The campaign has sparked conversation online, particularly around whether customers should be asked to contribute to a charitable initiative run by a major corporation.

The debate intensified after KFC joked about customers having R2 to spare, with some South Africans questioning why the company could not contribute more directly from its own profits. While Add Hope has received support for its efforts to address hunger and assist vulnerable children, critics have questioned the responsibility placed on customers to fund corporate social investment initiatives.

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Mzansi backs Sizwe

The response from the public was swift and largely in agreement with Sizwe Dhlomo's position. Below are some of the reactions:

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@CyrusMoloi said:

"Haii, that Donation has been paid; we are just the fools who pay KFC for that Donation."

@koketsophi1477 compared the situation to something far closer to home:

"It's like an employer starting a BackABuddy because their employee is going on pension."

@ArrieMTB offered a different perspective:

"Not to defend a company, but KFC does. The R2 just helps to increase the contributions made to the trust."

@NioVezi raised a separate concern:

"Those KFC tellers don't even ask anymore. They just charge that R2 without your permission."

@OntlaQMokoka said:

"Or the change from the exorbitant money you charge us for cold drinks."

@KskHanz went further:

"Worst part is they fire their employees for not reaching R2 targets; KFC is evil."

@pmcafrica kept it simple:

"Yeah, come to think of it, they can cut R2 of the profit of the sale mos."

Cool Bru shared where R2 for hope goes

A South African content creator shared KFC's 2025 impact report, revealing the staggering scale of the Add Hope programme.

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The figures showed customers donated R44.7 million in 2025 while KFC contributed R66.6 million, funding 3,013 feeding centres.

Source: Briefly News

Authors:
Gloria Masia avatar

Gloria Masia (Human interest editor) Gloria Masia is an Entertainment Writer at Briefly News. She holds a Diploma in Public Relations from UNISA and a Diploma in Journalism from Rosebank College. With over 8 years of experience, Gloria has worked in digital marketing, online TV production, and radio. Email:gloria.masia@briefly.co.za

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