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'Overly rosy picture': KLM loses Dutch 'greenwashing' case
'Overly rosy picture': KLM loses Dutch 'greenwashing' case
Economy
by  AFP

Dutch airline KLM misled consumers with "vague and general" adverts about its efforts to reduce the environmental impact of flying, an Amsterdam court ruled Wednesday in a greenwashing case brought by a pressure group. In the case of SAF, the court ruled that while it can contribute to reducing the harmful impact of flying, "the term 'sustainable' is too absolute and not sufficiently concrete.