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Japan's humble 'onigiri' rice balls get image upgrade
Japan's humble 'onigiri' rice balls get image upgrade
Economy
by  AFP

Wrapped in seaweed and stuffed with delicious fillings, "onigiri" rice balls are shaking off their reputation as a cheap and uninspiring snack in Japan -- and enticing hungry converts abroad. Kawarada wants to open dozens of onigiri restaurants abroad and thinks the snack could one day dethrone sushi as Japan's best-known culinary export.