Career Coach Reveals the Industry That Pays Women Best

• A career coach revealed that the influencer industry is the top-paying field for women, offering global opportunities and flexible work
• Her TikTok highlighted sponsorships, brand deals and affiliate marketing as ways women can earn substantial income
• Viewers praised her advice on career strategy, salary transparency and balancing work with personal priorities
• Briefly News reached out to Ofhindula Nengovhela, a YouTuber, who shared her thoughts on the challenges of starting in content creation and why pushing past self-doubt is crucial for success

South Africans learned how women are leveraging the influencer industry to earn well while maintaining flexible, family-friendly careers.

On TikTok, a TikTok user @liferesetwithboni shared insights into the influencer industry on 10 September 2025, explaining that it is the only sector consistently paying women well without requiring long hours. She emphasised that this industry is not dominated by men, allowing women to thrive globally while balancing work with family commitments.

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She also encouraged viewers to consider the opportunities outside South Africa, highlighting how women worldwide benefit from brand deals, sponsorships, and affiliate marketing. Boni wrote:

“The influencer industry is the only industry that can pay women well without the long hours.”

Boni addressed why the influencer industry often receives criticism, explaining that misunderstandings about the profession impact its reputation. She clarified that successful influencers earn competitive salaries comparable to traditional careers while enjoying flexibility that allows them to be mothers and pursue personal priorities. Her content also covers salary transparency and career guidance, including negotiating pay and leveraging global opportunities.

Influencer careers provide high earnings and flexible work

Netizens responded positively, appreciating her insights into a career path often overlooked. Many viewers noted the benefits of flexible hours and the chance to avoid male-dominated work environments, while others commented on the growing importance of personal branding and digital entrepreneurship. Boni’s advice encouraged women to explore new opportunities in an emerging industry designed to empower them financially and professionally.

The TikTok highlighted broader career lessons, including strategic planning, networking, and global thinking. Boni’s explanation offered practical insights into how women can achieve financial independence without compromising family or personal life. By sharing these details, her video became both educational and motivational, sparking conversations about modern career paths for women in South Africa and beyond.

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Nengovhela told Briefly News that many aspiring creators hesitate because of embarrassment or fear of judgment, but she emphasised that overcoming this barrier is essential. She noted that waiting for validation from others can hold people back, and even close friends or family may not always show support. She said:

“I would say that feeling embarrassed or shy to start content creation is normal once you start, but at some point, you have to get over that embarrassment you feel. If you don't, it will hold you back from great opportunities.”

Nengovhela added that creators should stop worrying about negative opinions and instead use setbacks as motivation to keep going. She said:

“Stop caring about people's opinions or perceptions of you and your content. Sometimes, the people whom you expect to support your content creation won't be supportive. That will definitely hurt. Use that to motivate you to work harder, not for them but ultimately for yourself.”

Mzansi reacted to the video

Noluthando asked:

“Tech? 😭”

Bllindaa.s said:

“Thank you sis B for saying it. That's what I have been saying. That’s why all women flood into it and they are still fighting this industry to have fair pays. But if it was males fighting to increase the rates for influencing there would be no bad rep.”

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Yolanda commented:

“Fully agree, even in South Africa they are making bank.”

Christ is King wrote:

“Only?”

Lebo M said:

“100 per cent”

Check out the TikTok video below:

3 Briefly News stories about influencers

• Cape Town business owner Mena Kooger, who owns the local brand Silki Skincare, was shocked to hear an influencer's rates.
• A TikTok influencer had people talking after unboxing a Louis Vuitton handbag worth well over R100,000.
• Influencer Lerato Nxumalo shared a day-in-the-life video showing her solo shopping spree and spa day across various stores in the city.

Source: Briefly News