Gucci, Adidas Cause Uproar After Launching R20k Umbrella That’s Not Waterproof

Gucci, Adidas Cause Uproar After Launching R20k Umbrella That’s Not Waterproof

  • The upcoming Adidas x Gucci collab includes a R20k umbrella that won't protect you from the rain
  • Photos of the non-waterproof umbrella have gone viral in China, where it is priced even higher at R25 000 ($1,600)
  • Gucci representative reportedly said that it has "good collector's valueand is suitable for use as a daily accessory

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Luxury label Gucci and sportswear firm Adidas AG are making headlines in China for selling a R25 000 umbrella that is not waterproof.

Gucci, Adidas launches KSh 150k sun umbrella.
The non-waterproof umbrella" has sparked wide debate on social media. Photo: insider.
Source: UGC

Never mind that the brands say that’s not what it was designed to do.

R25k umbrella

Featuring a G-shaped handle and a print design combining the logos of both brands, the "sun umbrella" has sparked wide debate on social media in China since pictures of it went online last week.

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The Adidas x Gucci collection is expected to be released on June 7.

Many users were appalled that the item, which retails for an even higher price of R25 000 ($1,600) in China, was not functional despite the high price.

Netizens unimpressed with expensive umbrella

On the Twitter-like platform Weibo, the hashtag "R25k umbrella collab is not waterproof" drew massive reactions this week.

"As long as I'm poor, they won't be able to trick me into paying for this," one netizens commented.
"That's a very big but useless fashion statement," another user wrote.

Odd Looking School Shoes Has Mzansi Wondering Where Their Hogwarts Letters Are

Meanwhile, a man found some school shoes that had him thinking his Hogwarts letter got lost in the mail or something.

The social media user who goes by the handle @thepxshmagazine sound a style of school shoes that radiate Hogwarts vibes.

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After catching their breaths from laughter, many took to the comment section to share their thoughts. It is safe to say that this shoe is a conversation starter… and not the good type either lol!

Some are wondering where their kids Hogwarts letters are while others hope no parent actually puts their child through the pain of wearing these bad boys.

Source: Briefly News

Authors:
Maryn Blignaut avatar

Maryn Blignaut (Human-Interest HOD) Maryn Blignaut is the Human Interest manager and feature writer. She holds a BA degree in Communication Science, which she obtained from the University of South Africa in 2016. She joined the Briefly - South African News team shortly after graduating and has over six years of experience in the journalism field. Maryn passed the AFP Digital Investigation Techniques course (Google News Initiative), as well as a set of trainings for journalists by Google News Initiative. You can reach her at: maryn.blignaut@briefly.co.za

Kelly Lippke avatar

Kelly Lippke (Senior Editor) Kelly Lippke is a copy editor/proofreader who started her career at the Northern-Natal Courier with a BA in Communication Science/Psychology (Unisa, 2007). Kelly has worked for several Caxton publications, including the Highway Mail and Northglen News. Kelly’s unique editing perspective stems from an additional major in Linguistics. Kelly joined Briefly News in 2018 and she has 14 years of experience. Kelly has also passed a set of trainings by Google News Initiative. You can reach her at kelly.lippke@briefly.co.za.