Nike Postpones Collaboration with Travis Scott Over Astroworld Tragedy
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Nike Postpones Collaboration with Travis Scott Over Astroworld Tragedy

  • Nike has indefinitely postponed the release of a sneaker collaboration with rapper Travis Scott
  • The company said the postponement is to pay respect to victims of the rapper’s Astroworld festival tragedy
  • NBA side Houston Rockets also cancelled a promotional event that was to be headlined by Scott

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Nike has postponed the release of a sneaker they worked on in collaboration with embattled US rapper Travis Scott over the Astroworld Festival tragedy.

Travis Scott performing at the Astroworld Festival.
Nike postponed the release of a shoe they worked on with Travis Scott. Photo: Rick Kem.
Source: UGC

The shoe dubbed the Air Max 1 X Cactus Jack was scheduled to hit stores on December 7, but the deaths of 10 people at the concert have halted the plans, TMZ reports.

Via an announcement on Monday, November 15, Nike said they shelved plans to release the shoe out of respect to those affected by the tragedy.

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"Out of respect for everyone impacted by the tragic events at the Astroworld Festival, we are postponing the launch of the Air Max 1 x Cactus Jack," Nike said Monday.

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Nike did not provide further details on when or if the shoes will eventually go on sale.

Scott cancelled

The move by Nike is the latest in a string of corporates seemingly distancing themselves from the rapper following the Friday, November 5 incident that left 10 people dead.

The Houston Rockets also scrapped a promotional event featuring Scott, replacing it with a moment of silence for the victims.

Also, Fortnite decided to remove the Travis Scott emote from its game.

Crowd surge

The fatalities happened after concertgoers were squeezed with no means of escape at the sold-out event.

The concert that attracted 50,000 fans saw the crowd at the back surge forwards, compressing the people at the front.

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Footage from the concert showed the rapper and music producer pause his performance on seeing an ambulance moving through the densely packed crowd.

Hours earlier, one person was injured as people rushed through the concert’s VIP entrance. Police are investigating the incident.

In 2019, three people were injured at the same festival as fans rushed to enter.

9-year-old boy dies

Briefly Nwws previously reported that Ezra Blout, a nine-year-old boy who fell into the rowdy crowd at the festival, died in hospital.

The boy fell to the ground after his dad passed out when the chaos unfolded at the concert and had been on life support since the night of the incident.

His dad filed a lawsuit against Scott and the event organisers.

Source: Briefly News

Authors:
Stefan Mack avatar

Stefan Mack (Editor) Stefan Mack is an English and history teacher who has broadened his horizons with journalism. He enjoys experiencing the human condition through the world's media. Stefan keeps Briefly News' readers entertained during the weekend. He graduated from the University of KwaZulu-Natal in 2010 with a Bachelor of Education (BEd), majoring in History and English. Stefan has been writing for Briefly News for a number of years and has covered mainstream to human interest articles.

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Kelly Lippke (Senior Editor) Kelly Lippke is a copy editor/proofreader who started her career at the Northern-Natal Courier with a BA in Communication Science/Psychology (Unisa, 2007). Kelly has worked for several Caxton publications, including the Highway Mail and Northglen News. Kelly’s unique editing perspective stems from an additional major in Linguistics. Kelly joined Briefly News in 2018 and she has 14 years of experience. Kelly has also passed a set of trainings by Google News Initiative. You can reach her at kelly.lippke@briefly.co.za.