- Pop singer and businesswoman, Rihanna, recently dropped a new collection under her Savage X Fenty lingerie line
- The brand's new release which is its first Pride collection got LGBTQ+ models and influencers to star in its campaign
- However, the Pride collection seems to have sparked mixed reactions amongst social media users, most of whom belong to the LGBTQ+ community
It's Pride month and Barbados-born American pop star, Rihanna, has stepped into it in style - as per usual.
Currently causing a buzz on social media is the Pride collection recently released by the singer's brand, Savage X Fenty.
The lingerie brand - valued at more than $1 billion - launched its first-ever Pride collection on Tuesday, June 1, 2021, and accompanied it with a star-studded campaign.
The campaign featured model couple Ahmad Kanu and Rahquise Bowen, artist Aya Brown, plus-size model and dancer Dexter Mayfield, “RuPaul’s Drag Race” star Gigi Goode, among others.
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In a statement following the release of the collection, the 33-year-old revealed she was very 'excited about the collection', Page Six reports.
In her words:
"Pride is all about appreciating your authentic self. I am very excited about this collection and showing love and support to the LGBTQIA+ community, which includes so many of our customers, team members and fans."
Following the release of the rainbow-hued collection, excited fans of the singer have taken to social media to praise it.
See reactions below:
"Savage X Fenty pride collection is giving me lifeeeee".
"I had to order that Savage Fenty pride collection ️"
"Only fitting that my first pair of fenty underwear would be from the pride collection."
"Savage X Fenty just dropped their Pride collection and I’m definitely treating myself!! ️"
'Could have been better'
However, it appears not everyone is impressed by the Pride collection. Rihanna who is known for her fashion-forward tastes and designs may have missed it with the designs in the new collection, according to some internet users.
Below are comments from netizens:
"Even the fenty savage pride collection is god awful wtf."
"The Savage X Fenty Pride collection items aren’t giving what I thought it would give. Expected cuter items. Cute inclusive campaign as usual though."
"The savage x fenty pride collection made me straight."
"Fenty x savage really out here letting me down with their pride collection."
"Why some of the Fenty’s pride collection lingeries ugly asf??!"
"This Fenty Pride collection is not that cute."
"Fenty pride collection could’ve been better."
The collection which is available in sizes from 30A to 42H and XS to 3X, includes smoking jackets, jockstraps, crop tops, hosiery, boxer briefs, and even a whip.
According to Pagesix, the clothing and campaign are just the starts of Rihanna’s Pride Month celebrations. Savage X Fenty will also be hosting a virtual Pride party at the end of June.
ASAP Rocky and Rihanna's relationship
In other Fenty news, rapper ASAP Rocky and Rihanna have been known to be great buddies who love hanging out and working on music together.
However, as it appears, their friendship grew into something more, and they are finally opening up about their relationship.
In an interview with GQ Magazine, the rapper confirmed that the two are an item, calling her the love of his life and his lady.
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