Cassper Nyovest Drops His ‘Root of Fame’ Sneakers Brand with Drip

Cassper Nyovest Drops His ‘Root of Fame’ Sneakers Brand with Drip

  • Leading rap star Cassper Nyovest has officially launched his Root of Fame line of sneakers to the market
  • Cassper Nyovest's sneakers will fall under the Drip footwear investment deal that he announced last month
  • The rapper's launch included a short story on how he struggled to live with the realities of Covid-19 lockdown

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Mzansi’s rap superstar Cassper Nyovest has finally launched his sneakers brand on the market.

Cassper Nyovest, Root of Fame Sneakers, Drip
Cassper Nyovest Releases His ‘Root of Fame’ Sneakers Brand. Image: @casspernyovest / Instagram
Source: Instagram

Social media fans responded with relieved high excitement after waiting several weeks for Cassper’s new business venture. The launch follows days after the Mahikeng-born star announced his upcoming TV show that will be aired in under a month.

Cassper signed an investment deal with Drip Footwear in a deal worth R100m. He has now dropped the Root of Fame line to the streets, as reported by Times Live.

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Cassper made the announcement on his YouTube channel:

“At the beginning of lockdown, I found myself at home, feeling useless as I was stuck in my house and I was in the weirdest place. I used to be celebrated everywhere I go and get paid to show up at venues. Now I'm stuck in my house with no fans, just family.

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“My fame didn’t matter. For the first time in my life it was useless. I then asked myself how I can package this fame and sell it. I had to make a product that not only is associated with my name but also gives people a taste of how it feels to be me. I had to dig deep into the roots, hence the name ‘Root Of Fame’.”

Another launch was posted on Instagram:

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"My proudest moment! The #RootOfFame 990 now available on www.dripsa.co.za. get yours before its sold out."

"The masses follow": Cassper Nyovest announces he's working on a charity TV show

South African superstar rapper Cassper Nyovest is set to display his television skills and express his infectiously funny personality in a new TV show, as confirmed by himself on social media on Wednesday night.

Soon after the recent launches of his shoe line Root of Fame and the investment partnership with Drip, the Mahikeng-born musician has now added a TV show to his list of creative business endeavours.

Meanwhile, no added details were included in the update. It remains to be revealed what the show will be about and where it will be broadcasted.

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Source: Briefly.co.za

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