- South African singer Elaine has been mentioned as Columbia Records celebrates their black artists this month
- Elaine signed to Columbia Records in August, 2020 and South African tweeps are happy that the label also mentioned her name
- Columbia Records is home to US superstars such as Beyoncé, John Legend and Pharrel Williams, among others
World-renowned record label Columbia records is celebrating their black artists this February. The stable took to social media on Tuesday, 2 February to celebrate their "legendary roaster" of black artists.
The company has even commissioned black creatives to create portraits of the musicians signed to them. One of the names that stood out for many tweeps from South Africa is that of Elaine. The songstress signed to the label in August 2020.
The star took the world by storm when she independently dropped her EP titled Elements featuring her smash hit You're The One in September 2019.
The song was on high rotation on national radio stations and TV stations. It was also one of the most-streamed R&B songs in 2020. Towards the end of last year, Elaine shared a few snaps on Instagram while living it up in the US and also recording new music a few weeks after signing to the US record label.
Columbia Records shared a list of artists that are signed to them and captioned their post:
"We celebrate our legendary roster of black artists this month and every month. We continue to honour black history and to be change makers in our communities. This year, we have commissioned prominent black creatives to create portraits of each incredible black artist on our roster."
Other prominent artists who are signed to Columbia Records are Beyoncé, John Legend, Pharrel Williams, Nelly, Tyga and Solange.
South African tweeps have shared positive reactions to the record label's tweet. Check our some of their comments below:
"Elaine representing us well."
"I'm here for @elaineofficial_."
"BRO LOOK AT ELAINE."
"Elaine Mughal waroooonaaaa (our girl)."
In other music news, Briefly.co.za reported that Keyshia Cole and Ashanti trended on social media following their epic Verzuz battle on Thursday night, 21 January. The two singers belted out their new and old tunes during the battle.
Even though both the superstars arrived late for the show, their fans were impressed when the musicians finally performed. Keyshia sang her hits such as I Changed My Mind, I Should Have Cheated and Enough of No Love, among others. Ashanti performed her hot tracks including Happy, The Way I Love You and Don't Leave Me Alone.
Both the musicians also gave their fans a taste of their new music. They both sand new songs during the battle. The artists' impressed fans flooded social media during and after the show to share their thoughts on their battle. Twitter was divided over who won the hotly contested Verzuz battle.
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