Positive Publicity: An Important Tool for Every Business’ Success
Publicity is an important key for every business to survive. A house built on the mountain can never be hidden, so a business that advertises its goods and services can't be either.
Investors and customers alike have faith in popular and well-known brands as it's believed that they have been tested and can be trusted, unlike a brand that is unheard-of.
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Publicity brings visibility, thus you cannot push aside the idea of advertising to put your business in the face of the people. And that is exactly what Briefly.co.za can do for your business as we are a market leader in every area of our work: content, advertising and technology.
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With publicity, your business gets the chance to reach your target audience in no time.
Being the number one news and entertainment platform by audience in South Africa, highlighted below are the reasons you should place an advert with Briefly.co.za:
Effective publicity spreads/builds your brand name
Good marketing makes people aware of your brand name and eventually makes you the first choice for people when the services you offer are needed. Your business becomes more visible to the audience. It also helps build customers' trust in your company.
Publicity boosts your sales
With the right publicity, an increase in sales and patronage is expected because you have walked yourself into the people's consciousness. You are more visible to them and will be a choice to consider when your products or services are required.
Publicity saves you time
When you choose publicity, you promote your business and boost your sales. By promoting your product or service, your business reaches the desired target audience faster and, in return, boosts sales. Effective publicity helps you to get noticed by your audience and engage with them.
Marketing attracts new customers and retains old ones
When you pitch your publicity tent with the right organisation that has the mileage like Briefly.co.za, you attract new clients while at the same time retaining the loyal ones who in most cases also spread your reputation through the word of mouth.
Publicity attracts investors
Effective publicity makes your business visible to interested investors and makes them notice your company. So if interested, they will investigate what goods or services you can supply.
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Source: Briefly News
Rianette Cluley (Director and Editor-in-Chief) Rianette Cluley is the managing editor of Briefly News (joined in 2016). Previously, she worked as a journalist and photographer for award-winning publications within the Caxton group (joined in 2008). She also attended the Journalism AI Academy powered by the Google News Initiative and passed a set of trainings for journalists from Google News initiative. In February 2024, she hosted a workshop titled AI for Journalists: Power Up Your Reporting Ethically and was a guest speaker at the Forum of Community Journalists No Guts, No Glory, No Story conference. E-mail: rianette.cluley@briefly.co.za
Kelly Lippke (Senior Editor) Kelly Lippke is a copy editor/proofreader who started her career at the Northern-Natal Courier with a BA in Communication Science/Psychology (Unisa, 2007). Kelly has worked for several Caxton publications, including the Highway Mail and Northglen News. Kelly’s unique editing perspective stems from an additional major in Linguistics. Kelly joined Briefly News in 2018 and she has 14 years of experience. Kelly has also passed a set of trainings by Google News Initiative. You can reach her at kelly.lippke@briefly.co.za.
