Positive Publicity: An Important Tool for Every Business’ Success

Positive Publicity: An Important Tool for Every Business’ Success

Publicity is an important key for every business to survive. A house built on the mountain can never be hidden, so a business that advertises its goods and services can't be either.

Investors and customers alike have faith in popular and well-known brands as it's believed that they have been tested and can be trusted, unlike a brand that is unheard-of.

PAY ATTENTION: Click “See First” under the “Following” tab to see Briefly.co.za News on your News Feed!

Publicity brings visibility, thus you cannot push aside the idea of advertising to put your business in the face of the people. And that is exactly what Briefly.co.za can do for your business as we are a market leader in every area of our work: content, advertising and technology.

Positive Publicity: Important Tool for Every Business' Success
Positive publicity is a hugely important tool to make your business a success. Image: Luis Alvarez
Source: Getty Images

With publicity, your business gets the chance to reach your target audience in no time.

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Being the number one news and entertainment platform by audience in South Africa, highlighted below are the reasons you should place an advert with Briefly.co.za:

Effective publicity spreads/builds your brand name

Good marketing makes people aware of your brand name and eventually makes you the first choice for people when the services you offer are needed. Your business becomes more visible to the audience. It also helps build customers' trust in your company.

Publicity boosts your sales

With the right publicity, an increase in sales and patronage is expected because you have walked yourself into the people's consciousness. You are more visible to them and will be a choice to consider when your products or services are required.

Publicity saves you time

When you choose publicity, you promote your business and boost your sales. By promoting your product or service, your business reaches the desired target audience faster and, in return, boosts sales. Effective publicity helps you to get noticed by your audience and engage with them.

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Marketing attracts new customers and retains old ones

When you pitch your publicity tent with the right organisation that has the mileage like Briefly.co.za, you attract new clients while at the same time retaining the loyal ones who in most cases also spread your reputation through the word of mouth.

Publicity attracts investors

Effective publicity makes your business visible to interested investors and makes them notice your company. So if interested, they will investigate what goods or services you can supply.

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Source: Briefly.co.za

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