Singer Elaine Launches New Pilates Studio, Soft Girl Sundaze, SA Impressed: “Such a Stunning Event”
- South African award-winning singer Elaine recently ventured into a new industry and business
- The Risky hitmaker excitedly announced that she launched her very own Pilates Studio and had many celebs invited to the opening
- Many netizens were impressed by Elaine's venture into the wellness business, as they flooded the comment section with their reactions
Source: Getty Images
Things are looking up for our very own RnB singer and songwriter, Elaine, as she ventures into a new industry that is way different from creating music.
The 26-year-old who came into the limelight in 2019 with her debut EP, Elements, excitedly announced on social media that she had ventured into the wellness industry as she launched her very own Pilates studio, Soft Girl Sundaze.
The launch of the singer who made her musical comeback in 2024, her new studio took place on Sunday, 10 August 2025, where she invited many known celebrities and influencers, such as Londie London, Naledi Aphiwe, Lungile Thabethe and many more.
She posted several pictures of what went down during the launch on her Instagram page and captioned them:
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"The @softgirllsundaze launch event was absolutely perfect 🤍☁️ watching all my ideas come to life is such a blessing, thank you so much to all my soft girls who came to celebrate with me, @vio1yy for being the best host, @shonezejayd for the perfect pilates workout, @dbngogo for the fireee set 😮💨 and to the most amazing team, sponsors & crew who brought my vision to life ☁️✨ stay tuned for SGS edition 2 ☁️ Team & Sponsors: @elainemusic_, @poc.africa, @prettywild_za, @tempo.luxury, @dreambodi_sa, @somatcha.everything, @soldejaneiro, @lelive.africa, @hm, @mentos, @hendricksgin."
See the post below:
Netizens impressed by Elaine's new business venture
Many netizens were impressed by the singer's new business venture on social media as they flooded the comment section with their reactions and others with congratulatory messages, after her latest album failed to make its debut on Spotify in October 2024.
See some of the comments below:
Singer Shekinah said:
"This is insane, congratulations."
sinqobile.tusani wrote:
"The perfect way to spend Women’s Day."
neonontso_ commented:
"This looks like such a perfect event! Congratulations!"
lelive.africa responded:
"Such a stunning event 🥹🥰 thank you for letting us be part of it!"
shonezejayd replied:
"The softest day for the softest soul. It was my honour to support you in this 🌸🤍 Here’s to many, many more!"
all_things_hair_by_amiena shared:
"This honey did a spectacular thing! We are so proud of her 👏👏👏😍 well done @elaineofficial_"
neo_sibiyaa mentioned:
"I’m so jealous 😍🥹❤️when’s the next one."
Source: Instagram
Elaine delivers a showstopping performance
In more entertainment news, Briefly News reported that Elaine proved once again why she is regarded among the most talented vocalists in Mzansi. Fans could not get enough of the singer's show-stopping live performance.
Popular singer Elaine left the audience asking for more after her show-stopping performance of her hit song Risky. Elaine recently released her new album, Stone Cold Heart, which sent music lovers into a frenzy. A video of the singer doing what she does best was shared on the microblogging platform X by popular entertainment blogger Musa Khawula. The video shows the singer setting the stage on fire in a silky maxi dress.
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Source: Briefly News
