Trevor Noah Cider Advert Angers Afrikaner Community

• A cider advert featuring Trevor Noah sparked fierce backlash from South Africans on 27 July 2026
• The deadpan comedy clip drew accusations that Noah was mocking the Afrikaner community, particularly those who fled to the US to seek refuge
• The cider's parent company became a target as calls for a boycott of the brand gained momentum online

A cider advert featuring comedian Trevor Noah and Eugene Khoza has set social media alight, with many viewers accusing the clip of ridiculing Afrikaner South Africans, particularly those who recently sought refugee status in the United States.

The video, posted on 27 July 2026, is staged as a mock panel interview in a boardroom bathed in dramatic green lighting. Wearing matching yellow soccer jerseys, Trevor and Eugene sit across a table as one person dressed in Afrikaner farmer attire is heard saying, "I heard you guys are giving out visas," to which the other replies that the occasion is a comedy search, not an immigration service.

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The gag pivots to an attempt at a classic joke format before landing on the cider's tagline. The advert closes with a promotional card for "SA's Festival of Comedy" and Quicket ticketing details.

Why did the advert hit a raw nerve?

The sketch lands at a particularly sensitive moment. Several white Afrikaner South Africans have publicly pursued refugee status in the United States in recent months, citing fears about safety and land policy at home. Critics of the advert argue that the visa joke is a direct jab at that community, using their circumstances as punchline material.

Reactions on X were swift and, in some corners, furious. Calls for a boycott of the brand emerged almost immediately, with some users drawing comparisons to the controversy that engulfed Bud Light in the United States after its own culturally charged marketing moment.

@ShelleyO317621 wrote: "Trevor Noah is a decidedly unfunny person. I've always thought so."

@neil_hamman raised questions about who stands to benefit from the content: "Probably sponsored by Gov-linked affiliates. A means to shape the narrative."

@HammanMartine added: "It's not. No one is laughing. And constantly portraying Afrikaans people as stupid and ignorant isn't funny either."

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Watch the advert that sparked the controversy below:

Bouwer Bosch responds to WeBuyCars backlash

In a previous report from Briefly News, Comedian Bouwer Bosch faced fierce criticism over a WeBuyCars advert depicting an Afrikaner refugee family in the US.

Former DA MP Renaldo Gouws publicly challenged Bosch on X, demanding equal treatment of other communities in future adverts.

Source: Briefly News