Mzansi in Nara Smith Era: New Checkers Advertising Campaign Mocks Nara Smith

Mzansi in Nara Smith Era: New Checkers Advertising Campaign Mocks Nara Smith

  • Checkers is in its social media era with its new advertising campaign
  • The supermarket is trying out GenZ language as it attracts customers
  • Mzansi is amused by the store’s efforts to appeal to the younger audience with the TikTok language

The new Checkers advertising campaign has Mzansi cracking up.

Mzansi dusted by Checkers' new campaign
Checkers adopted a new way of campaigning with social media language. Image: @naraazizasmith/ @checkers_sa
Source: TikTok

The store’s creativity amused many as they browsed through their new catalogue.

Checkers advertising campaign

Every business needs to revise its strategy for every season to attract customers. Checkers has been studying what works and what doesn’t. Checkers hopped on the Nara Smith "slander" and mocked some of her quotes on their new campaign.

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The hypermarket studied how most people behave lately and their preferred language. Checkers found that social media has a unique touch on customers that makes them feel comfortable.

The language resonates with young and mature customers, whether res students or breadwinners. A woman on TikTok shared the hilarious campaign and captioned it:

“Checkers feeling her inner Nara!"

Watch video below:

Being part of the TikTok trend

Checkers retired its old-fashioned way of doing things and explored its creative side by engaging in social media marketing and cementing its brand and reputation with social media platforms. These are some of the quotes that dusted the internet:

"For when the kids waking up wanting cornflakes."
"When your sisters run out of bubblegum."

This is what Mzansi had to say:

@Jaydene cannot deal with Checkers:

"We can never be serious in this country."

@fahmidazeidan is a fan of Checkers' marketing:

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"Your false accusations have caused significant harm": Nara Smith ready to drag Onezwa Mbola to court

"Checkers marketing always on point."

@pressahmasemola realised who Checkers was mocking:

"They should pay Nara for that."

Briefly News reported that Nara Smith is ready to take Onezwa Mbola to court for the recent allegations she’s been making against her. Mbola has made claims that Smith has been stealing her content on social media, which is making Smith’s pockets fatter.

Mbola has taken a break from creating content because of the underwhelming of having her content stolen by a privileged American content creator who gets paid for views. Mbola has been seeing double when it comes to Smith’s content but was able to place her finger on the cook’s secret recipe. Theft! Mbola realised for sure that Smith was stealing her ideas when she took a hiatus on TikTok.

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Source: Briefly News

Chuma Nontsele avatar

Chuma Nontsele (Editor) Chuma Nontsele is a human interest journalist for Briefly News. Nontsele holds a diploma in journalism and started her career working at Daily Maverick as a news reporter. Later, she ventured into lifestyle. You can reach her at: