South Africa Gushes Over High-End Woolies in Durbanville, Cape Town

• A new Woolworths Food Emporium has garnered significant attention and praise for its luxurious design
• A viral TikTok video showcased the store's high-end amenities and diverse product range, which led to widespread admiration
• The store aims to elevate the grocery experience with features such as pet-friendly zones and chef-led sections

South Africans are praising the newly opened Woolworths Food Emporium in Durbanville for its luxurious design, gourmet offerings, and elevated shopping experience, as seen in a viral TikTok video.

A brand‑new flagship Woolworths Food Emporium in Durbanville’s Village Square has caused a stir, earning praise for its high‑end offerings, elegant design, and fresh‑food experience. In a viral TikTok clip, shoppers marvelled at the store’s spacious layout, upmarket amenities, and gourmet food selection, sparking a wave of admiration from Mzansi.

Retail chain Woolworths officially launched its first Food Emporium at Village Square on 2 July 2025, calling it 'a feast of the senses'. A TikTok video posted by user @nikita_narainsamy shows polished visuals of sleek glass displays, beautifully arranged shelves, and gourmet ready meals, prompting users to express delight.

Woolies' goal to combine luxury with value

The store isn’t just about looks; it delivers value, too. This combination of luxury ambience, wide product range, and genuine value helped the Durbanville emporium stand out.

According to Bizcommunity, the CEO of Woolworths Foods, Sam Ngumeni, said that the new Woolworths Food Emporium was carefully crafted with intentionality. He explained:

"Every aspect of the store has been thoughtfully designed with a single goal in mind: to provide an exceptional customer experience. When reimagining our store, we made sure that the customer was at the heart of every decision, from the design to product selection. This store embodies our vision to deliver a food shopping experience that is both inspiring and sustainable, proudly local, and forward-thinking."

Ngumeni also emphasised the role of Woolworths' dedicated staff, stating:

"Our team, consisting of passionate employees and experts, is committed to engaging with customers and making every visit to The Village Square a joyful and fulfilling experience. We're always exploring ways to improve our service, and this new store sets a strong standard for the future of Woolworths."

Woolworths continues to expand this premium format, aiming to elevate the in-store dining and grocery experience.

With elements such as pet-friendly zones, handcrafted goods, and chef-led pantry sections, they’re targeting shoppers who want fresh, varied, and premium products without the usual price premium. In Durbanville, consumers are already sold. And for many proud Capetonians, it has redefined what a grocery run can feel like.

Mzansi react to the TikTok video

Viv G said:

"Love it! The new Durbanville Woolworths Food Emporium is a refined shopping experience. 💯👌"

It's Me Hi wrote:

"Woolworths is making its mark, and it’s giving Marks & Spencer vibes. Expensive, but worth it!"

Silomodlamini wrote:

"This is the Woolworths of all Woolworths! 🤌🏽🔥"

Bella added:

"I live so close to this Woolworths!"

Shanaaz Ibrahim30 said:

"Love it! The Plettenberg Bay Woolies upgraded to this experience too. 😍"

Sydney wrote:

"You should also show the Woolies Dash service, it's not as great from this location."

Kouthar Kiko Williams shared:

"I’ve been going to this store twice a week, it’s amazing to see the transformation. Minimal disruption, and the Woolies team has done an incredible job. 🥰"

Ravin Jugdhav said:

"Wow, I definitely need to make a turn there."

Nikita Narainsamy, the creator of the video, added:

"And yes, they have a florist too! 🌷"

Lady_B2710 said:

"Woolies is expanding and making its mark in all the right ways!"

Watch the TikTok video below:

3 Briefly News stories about Woolies

• A local man's Woolies grocery shopping challenge ignited a widespread discussion across Mzansi about the true cost of everyday essentials.
• A content creator shared a viral TikTok video revealing where to find cakes that taste exactly like Woolworths quality but at much cheaper prices.
• A Cape Town content creator compared her grocery shopping at Woolworths and Pick n Pay, spending R500 at Woolies versus R384 at Pick n Pay.

Hilary Sekgota, Human Interest HOD at Briefly News, contributed to this article.

Source: Briefly News