East Rand Shopper Scores R20 Jeans Deal, Mzansi Impressed
- A viral TikTok video showcased a store's closing-down sale, where clothing items, including jeans, were being sold for way less
- This massive discount highlighted the increasing demand for extreme bargains among South Africans facing rising living costs
- The video highlighted the growing trend of consumers utilising social media platforms to discover and share cost-saving fashion
South Africans, increasingly seeking budget-friendly shopping solutions amidst rising costs, are flocking to a viral R20 clothing sale at DMF's closing East Rand Mall store, shared widely on TikTok as a prime example of savvy bargain hunting.

Source: TikTok
With the cost of living going up, South Africans are jumping at any chance to save. A TikTok user @itsbabyness caused a buzz on social media after posting a video that revealed jaw-dropping clothing deals where jeans and other items were going for just R20. The viral clip showcases racks of fashion items being cleared out as local retailer DMF prepares to close its doors at East Rand Mall soon.
According to the video, DMF is offering a massive 75% discount on all stock as part of its closing-down clearance. Shoppers in the comment section showed interest, with some asking when the exact closing date was, as they'd like to take advantage of the sale.
Affordable fashion deals spark excitement
In a time where the cost of living continues to rise and retail prices have many consumers tightening their belts, such sales are a rare treasure. Many in the comment section expressed regret at missing out on earlier deals, while others begged for a similar sale in other provinces.
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The fashion plug comes at a time when budget shopping and savvy savings have become more than just trends; they’re survival tactics. South Africans are increasingly turning to platforms like TikTok for shopping hacks, clearance deals, and second-hand bargains, with creators like Itsbabyness leading the charge in showcasing smart ways to stretch your rand.

Source: TikTok
Mzansi reacted to the TikTok video
Zozo77 asked:
"Until when, my darling?"
Whoisunithaa commented:
"I went there this past Sunday and got mini skirts for R10 and tops for R15."
Ci wrote:
"Where are you located?"
Qt shared:
"Is it still open now?"
Lynn shared:
"Where is this? My goodness. 😭"
Queen N shared:
"Are there jeans for men?"
HALAAL wrote:
"Where are you?"
Nina asked:
"Address?"
Zandrie Scheepers373 asked:
"Address, please. And do you still have stock?"
Nisa21 shared:
"Excited! What do we do for the giveaway?"
Mary1312678 commented:
"Hi, is this in Joburg? Eish, I'm in Durban."
Hands-on Foundation asked:
"Where are you based?"
User582671314914 asked:
"Where is this shop?"
Watch the TikTok video below:
3 Briefly News stories about plugs
- A Johannesburg content creator shared a plug revealing where to find cakes that taste exactly like Woolworths quality but at much cheaper prices.
- A man shared a plug for a free coding course offered by FNB, and South Africans were eager to sign up for some lessons on Tech skills.
A woman shared her clever plug for creating expensive-looking feather cushions using R50 cushions from local stores instead of paying R800 for originals.
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Source: Briefly News