“Take Us for a Ride”: Man Spends R1.4k at Popular Retail Store, Shows Bare Fridge After Shopping

• A man in Cape Town, Chad Nathan, took a trip to a well-known retail store and spent R1 400 on groceries
• He shared that he paid R102 for cherries and R104 for blueberries, which he saw were imported from a European country
• Social media users in the comment section of the post expressed their thoughts about the amount spent compared to the bare fridge Chad had shown

Chad Nathan, a Cape Town-based filmmaker, was left stunned after spending R1 400 on groceries at Woolworths only to find his fridge nearly empty. The high price tags on everyday items left him questioning the value of his shopping.

Taking to his TikTok account on 12 August, 2025, a shocked Chad showed how bare his fridge looked. He told the online community that he barely looked at the prices and was surprised to see that he paid R102 for cherries, which were from the United Kingdom, and R104 for blueberries.

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Chad captioned his post:

"Woolies is starting to take us for a ride, ek sê. Not right."

However, he didn't mind paying R100 for a bag of Chuckles, Woolworths' much-loved branded malted honeycomb spheres.

Mzansi relates to Woolworths shopper

Hundreds of local internet users gathered in Chad's comment section, most of them roasting him for the way he said R1 400. Others looked past the pronunciation and shared their experiences shopping at the retail store. Some people also suggested other shops the young man should have bought his groceries.

@kylie_hanger humorously said to Chad:

"It's because you spent fourteen hundred. Had you spent one thousand four hundred, it would have gone a long way."

@kimvanderwesth476 stated in the comment section:

"Yip, you are buying at Woolies. It says it all. Try buying all that you bought at Woolies at Checkers or Food Lover's Market."

@lindsayleeleonard wrote to Chad:

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"If you're not checking prices, you can afford to pay R1 400 for an almost empty fridge."

After watching the clip, @laylahstead remarked to the online community:

"You start to realise that eating out isn’t even that much more expensive anymore."

@blairrae1 exclaimed to people on the internet:

"Cherries and blueberries from private school!"

@liela91 added their opinion in the comments:

"The thing about Woolies is that the quality of their products is unmatched, and they know it. Checkers has become a strong contender, but certain products cost the same at both and knowing how particular they are with sourcing, packaging, transport, etc, I can understand why they are so expensive."

Take a look at the TikTok video below:

3 Other stories about Woolworths prices

• In another article, Briefly News reported that Woolworths' new handbag range sparked a debate on social media over its hefty price tags. Some people defended the quality, while others found it expensive.
• A viral video showcased a shopper's comical shock and frustration over the price of the Dubai-style chocolate sold at the store. Those who bought the treat shared their reviews.
• South Africans were amused and concerned after Woolworths showcased its R10 000 prosciutto. The package's exorbitant price led to online speculation and debates about the cost of luxury groceries.

Source: Briefly News