Woman Buys R68.99 Half Mango from Woolworths, Sparks Heated Online Debate

Woman Buys R68.99 Half Mango from Woolworths, Sparks Heated Online Debate

  • A TikTok video showing a cup of imported mango slices from Woolworths with a R68.99 price tag has sparked lively debate online
  • Viewers are split between those shocked by the cost and others who say the convenience and quality justify the price
  • The clip has reignited conversations about premium grocery shopping in South Africa and the balance between cost and convenience

South Africans are debating the price of a simple fruit snack after a viral TikTok highlighted Woolworths’ latest premium convenience item.

Social media buzzed after a TikTok post showed Woolworths selling a small cup of imported mango slices for R68.99
A viral TikTok clip of imported mango slices priced at R68.99 in Woolworths stirred conversation across South Africa. Image: Tim Robberts
Source: Getty Images

A short but striking TikTok video has South Africans buzzing, this time over the cost of a simple fruit snack at one of the country’s most popular retailers. TikTok user @hello.sikhulu shared a light-hearted clip holding a small plastic cup of mango slices from Woolworths, with the price tag of R68.99.

The five-second video has quickly picked up attention, racking up over 2,000 likes and hundreds of comments. Some viewers expressed outright shock at paying nearly R70 for what appears to be less than a full mango, while others admitted they would still buy it for the convenience and taste. Woolworths has long been associated with premium quality and premium prices, and this moment has once again sparked debate over whether the brand’s ready-to-eat products are worth the cost.

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For many, the sight of such a price tag during a time of rising living costs feels excessive. Yet loyal Woolworths customers point out that imported fruit, neatly cut, perfectly fresh, and ready to eat, comes with the added value of presentation and zero prep time. It’s a classic example of the convenience-versus-cost dilemma faced by many shoppers.

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Convenience clashes with tight budgets

This isn’t Woolworths’ first viral moment for pricing. Over the years, TikTok has been home to countless posts about the cost of everything from single avocados to gourmet salads, each sparking lively conversations about luxury grocery shopping in South Africa.

While some viewers said they’d walk away and spend the money elsewhere, others, like the creator of the clip, took a more tongue-in-cheek approach. The comment section is a mix of relatable jokes, budget tips, and confessions from fans who admit they splurge on these pricey treats despite knowing cheaper options exist.

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At its core, the viral mango debate is about more than just fruit. It’s a snapshot of everyday South African life, where the desire for high-quality, ready-to-eat food constantly clashes with the need to stretch every rand. And, as this video proves, even half a mango can get the whole country talking.

A short TikTok showing R68.99 imported mango slices from Woolworths sparked mixed reactions online
The price of imported mango slices at R68.99 in Woolworths became a hot topic after a TikTok video surfaced. Image: @hello.sikhulu
Source: TikTok

Mzansi reacted to the video

Flowy wrote:

"It tastes amazing, it's peeled and chopped for you. The taste is amazing. I buy it now and then."

Lessy wrote:

"Nah, I get it. I once bought 6 nectarines for R90 cos they were not in season and I'm obsessed with that fruit."

Kgošigadi said:

"Last year, late August, I was craving mangoes so bad I looked for them everywhere, and I couldn't find them anywhere else except for Woolies. I bought them and 3 days later I found out I was pregnant."

Solo Travel wrote:

"As someone from Limpopo, this breaks my heart. 😂"

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A South African shopper surprised Mzansi by sharing a photo of a full grocery haul that cost only R467

Nthabi added:

"My friends from Limpopo will sort me out, shame."

Mpho said:

"I'll buy a full one at R10 from the street vendor. 😭"

Zaza wrote:

"I saw it, was craving it, but it was around 80 bucks. 😫"

Check out the TikTok video below:

3 Briefly News stories about Woolworths

Source: Briefly News

Authors:
Gloria Masia avatar

Gloria Masia Gloria Masia is a Human Interest Writer at Briefly News. She holds a Diploma in Public Relations from UNISA and a Diploma in Journalism from Rosebank College. With over six years of experience, Gloria has worked in digital marketing, online TV production, and radio. Email:gloria.masia@briefly.co.za

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