“I’m Begging You”: Cape Town Woman Shares Plug for How Content Creators Can Get To Work on Campaigns

• A Cape Town content creator who works for a campaign sourcing company begged fellow creators to put their email addresses and full names in their social media bios
• The woman explained how difficult it becomes to contact potential creators when they don't provide contact details
• South Africans expressed concern about her advice, with many warning that sharing full names and locations online could put content creators at risk of fraud and safety issues

A Cape Town woman sparked debate about online safety after sharing tips on how content creators can make it easier for brands to find them for campaign work. The content creator posted her viral video on 3 September 2025 with the caption:

"Please! I'm begging you! We want you guys on campaign but ke😭😭"

In her role at a campaign sourcing company, she explained the challenges of reaching out to potential creators who don't provide basic contact information. Her job involves finding content creators for various brand campaigns, but the process becomes difficult when creators don't make themselves easily accessible to legitimate business opportunities.

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The woman outlined three simple steps that creators could follow to improve their chances of being contacted for paid work. Her advice focused on making it easier for companies like hers to reach out with genuine campaign opportunities rather than having to hunt for basic contact details.

The Cape Town creator revealed how her team sometimes resorts to detective work to find creators they want to work with. She described situations where they analyse videos for clues like car number plates to determine a creator's general location when no contact information is available.

Her frustration stemmed from missing out on potential collaborations because creators don't respond to direct messages or provide alternative contact methods. She emphasised that her company genuinely wants to work with local creators but needs better ways to establish professional communication. However, her viewers did not agree, stating that there was a high safety risk that came with her suggestions.

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SA questions safety advice

@cylotec333 warned:

"...As a fraud investigator by trade... Don't do whatever she said."

@enhle cautioned:

"Full names and location? You wanna sell us... I just can't prove it."

@sovereign dismissed:

"Lost me at full name and surname ✋🏾"

@chi supported:

"This. I can't tell you how many times I've just left creators off because we need to HUNT for details. We DM them and they don't answer. they don't call back when they miss a call (and I SMS to say who I am and why I called). What must we dooooo😭"

@bridgetvaleria warned:

"This might make your work easier but risky for the content creators. Imagine everyone having access to your personal information and LOCATION! Danger!"

@yolisent questioned:

"I don't know man… If your role is to source creators, then reaching out directly to request their profiles and details is part of the job. Why should people be expected to overshare personal information just because you don't want to contact them and ask for it? How hard can it possibly be?"

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@mbalimchunu suggested:

"Why not inbox us for full details?"

Social media safety risks

According to experts at the University of Cape Town, sharing personal information online comes with risks that content creators should carefully consider. Full names and locations can make people targets for predators, criminals, and fraudsters who use this information for malicious purposes.

Social media safety guidelines recommend limiting personal details in public profiles and using privacy settings to control who can access sensitive information. Everything posted online stays permanent, even if deleted later, and strangers can harvest details to use against users in various ways.

The content creator @lizombatha regularly shares personal content about her life in Cape Town, including her work experiences in campaign sourcing. While her advice comes from genuine workplace challenges, the safety concerns raised by viewers highlight the balance creators must strike between visibility and security in the digital space.

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View the TikTok clip below:

Other helpful plugs in SA

• Briefly News recently reported on a Cape Town woman who shared how to get designer shoes for 90% off the original price, but the discount seemed too good to be true for some shoppers.
• Another content creator plugged Mr Price Home's early Christmas decorations and South Africans got excited, but the timing of the festive display surprised many people.
• A water sommelier shared her favourite bottled water recommendations for South African shoppers, but her brand choices left followers questioning her previous advice about certain products.

Proofreading by Kelly Lippke, copy editor at Briefly.co.za.

Source: Briefly News