“No Way:” Mzansi Stunned as Man Breaks Down SA’s Top Retailers and Their Annual Sales in Viral Video
- A content creator broke down South Africa’s biggest retail chains by annual revenue and growth, sparking major interest online
- The video compared the performance of top retailers, revealing surprising rankings and the impact of their business strategies
- The breakdown triggered widespread debate as Mzansi weighed in on consumer trends, pricing, and the shifting grocery landscape
A South African content creator has sparked widespread interest online after sharing a detailed breakdown of the country’s biggest retail chains and their annual sales performance.
Source: Facebook
The informative video, which quickly gained traction on social media, ranked the top retailers by revenue and highlighted their year-on-year growth.
According to the man, who goes by the Facebook handle Jandre de Beer, Woolworths was in fifth place, earning R81 billion per year, placing it among SA’s leading premium food and clothing retailers. He noted that the brand continues to grow steadily at 11% annually, driven by its strong positioning in the premium market and loyal customer base.
In an unexpected twist, he placed Checkers in fourth place, declaring that the chain brings in R100 billion annually and is growing at an impressive 14% per year. Jandre de Beer praised Checkers for being "the fastest-growing premium store in the country," crediting much of its success to the Sixty60 delivery app, which recently reached 100 million orders and continues to disrupt the grocery delivery space.
Coming in third on his list was Pick n Pay, which generates R115 billion in yearly sales and a 7% growth rate. He explained that the retailer is currently restructuring to stay competitive, closing loss-making stores while expanding more affordable "box store" formats. According to Jandre de Beer, early signs suggest this turnaround strategy may slowly be paying off.
In second place overall is Shoprite, with an impressive R117 billion in annual sales, though its yearly growth sits at a more modest 6%. Despite this, the brand remains one of the strongest players in the market.
Topping the list is Spar, which the social media user Jandre de Beer described as "crushing it" with R152 billion in yearly sales and a 4% growth rate. While its growth percentage is lower, its massive revenue puts it at the top of SA’s retail rankings.
The video that was posted on 31 October 2025 has since sparked discussions about consumer trends, competition among retailers, and the rapid evolution of SA’s grocery sector.
Source: Facebook
SA's response to the top retailers' shops
Mzansi peeps took to the comments section with mixed reactions over the revelation of the top retailers' shops, saying:
Ziggy Ásna said:
"No way Spar beats Shoprite... I refuse."
Amelia Macaskill added:
"PNP wouldn't be in the top 3 if you exclude Boxer Sales."
Petrus De Beer shared:
"In welkom spar is the most expensive except for Woolworths."
Joshua Richter commented:
"This is only supermarkets...what about the clothing stores?"
Dave Brown replied:
"Totally Amazing!"
Letlatsa Tlats'man Tsoletsane stated:
"Spar at number 1? That's a bit of a surprise....can we get validity on that, honestly, finding it hard to believe."
Watch the video below:
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Source: Briefly News
