“In Cyril’s Economy?”: R4k Toblerone at Pick N Pay Stuns Woman and South Africans

• A Cape Town woman showcased a 4.5kg Toblerone priced at R3 999 on the shelf at a Pick n Pay store
• The popular brand of chocolate was 80cm long, which looked as if it was half the size of the woman's body
• While some people wondered if the massive treat was a solid chocolate bar, others thought there were mini versions inside the package

A Cape Town woman named Jade-Erin stunned the internet when she showcased a large 4.5kg Toblerone bar with a price tag of R3 999. The sweet treat, sold at Pick n Pay, quickly sparked chatter as shoppers questioned who would purchase the indulgent item.

Jade-Erin posted the clip on 24 December 2025, showing that the chocolate bar was roughly 80cm long, almost half the size of her body, as seen in a separate video. Containing creamy Swiss milk chocolate with honey and almond nougat, the same as the original, the jumbo-sized Toblerone is said to be great for large gifts, parties, or simply satisfying a major sweet tooth.

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4.5kg Toblerone shocks South Africans

Many people flocked to the comment section in awe of the sheer size of the sweet, calorie-dense snack. People also debated whether it was a solid chocolate bar or mini Toblerones inside the package.

@mcoopen humorously asked:

"Is Pick n Pay buying their audacity at the same place Woolies is getting theirs?"

@aatikas_keratin said to the public:

"OMG! Someone needs to ask a staff member if they know if anyone has actually bought this and report back. We need to know."

@mark.pillay031 humorously stated:

"If I work more overtime, weekends, and public holidays, I can definitely afford to buy this in 2050."

A stunned @420minx commented:

"For chocolate? In Cyril's economy?"

Watch the TikTok video posted on Jade-Erin's account below:

3 Other stories about expensive items

• In another article, Briefly News reported that a man crashed out over a slow-cooked chicken pie costing R499.
• South Africans were left gasping after seeing R10 000 prosciutto. The expensive item led to conversations about rising food inflation in the country.
• A shopper was in utter disbelief when he saw a R99 350g cottage pie. However, the price didn't seem to bother some social media users.

Source: Briefly News