“In a Good Area”: Zimbabwean Man Compares Food Prices at Popular Grocery Market, Viewers React

• A Zimbabwean man walked through a Food Lovers Market in Zimbabwe, comparing local food prices to what shoppers pay in South Africa
• He found that locally produced goods like eggs and mince were reasonably priced, but imported products carried a steep markup
• His casual price-comparison video sparked a lively debate among viewers about shopping in Zimbabwe

A Zimbabwean man returned to his home country and decided to do something most locals would not dare: film himself shopping at a Food Lovers Market to compare prices with what people pay across the border in South Africa.

The TikToker, known as @bennobants, posted the selfie-style vlog on 13 September 2026. He walked through the aisles checking price tags and doing quick mental conversions, giving his followers a real-time look at the cost of groceries in Zimbabwe.

What he found at the tills

For locally produced staples, the prices were not too far off from what South Africans pay. A two-litre carton of milk was priced at $4.89, while a tray of eggs came in at $6.39. He noted that six eggs could be bought for around $1.29, which he estimated at roughly 23 rand. Five hundred grams of mince worked out to about $5, and a pack of five chicken breasts weighing around 600 grams was priced at 110 rand.

Read also

"Sushi is not for everyone": Couple's hilarious first sushi-eating attempt leaves SA in stitches

The picture changed the moment he moved to the imported goods section. According to him, anything that had been imported, whether toothpaste, mayonnaise, or tomato sauce, carried a mark-up he estimated at a minimum of 40 rand compared to what you would pay in South Africa. His summary was blunt: local Zimbabwean products were priced fairly, but anything foreign was, in his words, "800 times the price."

He also noted that people in the store were staring at him throughout, which he put down to the fact that filming in supermarkets is not common in Zimbabwe.

View the TikTok video below:

Viewers weigh in on Zimbabwe shopping.

The video on his page drew comments from people curious about which part of Zimbabwe he was filming in, as well as those with some behind-the-scenes knowledge about why vlogging in Zimbabwean supermarkets raises eyebrows.

@Grae-Moon wrote:

Read also

North West man unemployed for 16 years pleads for help in emotional video

"Haibo. The shelves are full. Last time I saw a Zimbabwean shop online, it wasn't like that. 😳 You must be in a good area. 😆"

@Rura explained:

"Another reason they were probably staring is that vlogging was banned there. Some people would vlog, fill up their trollies, and leave without buying anything. 😕"

@Ellis joked:

"Whenever I record myself, I just pretend I'm on FaceTime 😭"

@zed asked:

"Is this honeydew?"

@Nacrompenza 😶‍🌫️ questioned:

"Which part is this?"

More Briefly News stories on Zimbabwe

• SA woman Alice Mofokeng showcased the luxurious and nostalgic lifestyle of Borrowdale, one of Zimbabwe’s exclusive suburbs, in a captivating TikTok video.
• An 84-year-old South African woman living in Zimbabwe launched an emotional search for her Bloemfontein family after decades without contact.
• Hilton announced plans to open its first Zimbabwean hotel, Hilton Garden Inn Harare, in Highland Park by 2029.

Source: Briefly News