“Ndamshiya Ephemile”: Toddler’s Cold Rejection of Mom for Dad Leaves Mzansi in Stitches
- A heartwarming yet hilarious daycare pickup moment went viral after a toddler completely ignored his mom's greeting in favour of running to his dad
- The video, shared by content creator @sikhumbuzo.mayaba, shows the mother's shocked expression as her little one brushes past her to embrace his father
- South African social media users found humour in the child's obvious favouritism, with many parents relating to the experience of being the "second choice"

Source: Facebook
A mother's priceless reaction to being snubbed by her child has captured Mzansi's hearts after content creator @sikhumbuzo.mayaba shared the amusing school pickup moment. The video shows the parents arriving at their child's daycare, where the mom eagerly waves to get her little one's attention, only to be completely ignored as the toddler spots dad and rushes past her for a hug.
Watch the Facebook reel below.
Understanding parental preference
Child development experts note that parental preference is a normal phase in childhood development. This behaviour often emerges during key developmental stages and can be influenced by various factors, including the amount of time spent with each parent, personality matches, and even specific activities. While it may be disappointing for the less-favoured parent, specialists emphasize that these preferences are usually temporary and don't reflect the depth of a child's love for either parent.

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Family therapists suggest that these preferences might emerge around key developmental milestones, such as learning to walk or talk. Often, children gravitate toward the parent they spend more time with, as young children have a strong preference for familiarity and routine.
Sometimes, the preference shifts based on specific activities. A child might prefer one parent for bedtime routines and another for playtime. Interestingly, experts note that children might also use parental preference as a way to exercise control and independence in their limited decision-making world.
For parents experiencing this phase, experts recommend avoiding forcing physical affection or showing visible frustration, as this might intensify the behaviour. Instead, they suggest maintaining calm consistency and creating special one-on-one time with both parents.

Source: Facebook
Briefly News spoke with relationship expert and psychologist Penny Holburn to explore the factors that influence a child’s preference for one parent over another and how parents should handle such moments. She said:

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"There are many things that could influence preference for one parent over another. The time spent with the child could be one. Children like people they are familiar with. Children also like people who love them and possibly spoil them. So they may run to a parent who does that.
Often children will just pick one parent over the other at that point in time with no real meaning attached to the action. It may mean nothing.
It may mean the child is comfortable and trusts one parent more than the other. Or there may be something about the one parent - gestures, stance, voice, that the child particularly likes at that point in time. "
Mzansi reacts to the cold shoulder
@Zimasa MamVundle Zangqa exclaimed:
"If 'ndamshiya ephemile' was a person 🥺🥺. Lumzozo ain't loyal at all 😩"
@Honey Mchunu noted:

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"Boys will forever be boys do you get what I am saying? 😂😂"
@Radebe Hlubi commented:
"A least they warned her (sis'Nozi) pha eskoleni, that she needs to have another child. They were trying to save her from such heartaches bethuna. Lumi is rude."
@Amanda Sokunene Patu laughed:
"That was so cold"😂😂😂"
@Queen Linda questioned:
"Uyayazi uba you kept him safe for 9 months lo mntana?"
@Phathiswa Sobantwana observed:
"The eyes bribing Mommy for ukumlahla."
Other parent-kid moments in the news
- A mother's innovative approach to homemade baby food impressed Mzansi, but her motivation might surprise you.
- When a strict African mom helped her son with homework, the internet couldn't handle her traditional parenting style.
- Briefly News also reported on a father's creative contract with his toddler daughter that had Mzansi playing lawyer, but the terms left everyone speechless.
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Source: Briefly News

Nerissa Naidoo (Human Interest Editor) Nerissa Naidoo is a writer and editor with seven years of experience. Currently, she is a human interest writer at Briefly News and joined the publication in 2024. She began her career contributing to Morning Lazziness and later joined Featherpen.org. As a TUW ghostwriter, she focused on non-fiction, while her editorial roles at National Today and Entail.ai honed her skills in content accuracy and expert-driven editing. You can reach her at nerissa.naidoo@briefly.co.za

Penny Holburn (Founder of Penny Holburn Coaching) Penny Holburn is a life, career and business coach running her own coaching business since 2010. She has spent 20 years as a consultant in psychological assessment, organisational development, personal and business change, leadership development, coaching and counselling. Penny has majors in psychology and industrial psychology and an MSc Cum Laude in psychology and has completed a Senior Management Development Programme through Wits Business School.