Woman’s Denim Hustle Sparks Interest: “Take All My Money, Sis”
- A hard-working woman captivated Mzansi by showcasing her denim business, offering a variety of stylish jeans
- Her TikTok account provides product information and styling tips, sparking widespread admiration and business inquiries
- The woman's success is tied to how her business addresses the common struggle women face in finding well-fitting denim
South Africans are admiring a local entrepreneur who has gone viral on TikTok for her denim upcycling business, which addresses the struggle many women face in finding well-fitting jeans while also promoting sustainability and style.

Source: TikTok
A dedicated entrepreneur has taken TikTok by storm, showcasing her incredible talent for transforming denim into fashionable gold. In a viral video, she displays an impressive array of jeans in various styles, sizes, and shades of blue, catering to diverse tastes.
Prices for these stylish denim pieces start from an accessible R180, with H&M-branded options available from R250. For those looking to stock up, the store also offers convenient bulk buying options at discounted rates.
This denim store is located at 231 Helen Joseph Street in Pretoria, near Church Square, right next to Capitec. The TikTok account, @denims_sa, not only provides essential shopping information and pricing but also regularly shares engaging content featuring their latest items and inspiring styling ideas.
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Women's denim struggle
The comment section of her videos has blossomed into a vibrant hub of admiration and business inquiries, with countless users eager to place orders. Many have commended her impeccable fashion sense, while others have expressed interest in learning her craft, inquiring about sewing or upcycling classes.
Her remarkable hustle perfectly embodies a growing trend across Mzansi: innovative young individuals skillfully blending creativity, style, and sustainability to carve out their successful ventures.
On a related note, many women often face significant challenges when searching for the perfect pair of denim. Finding jeans that offer both a flattering fit and a comfortable feel can be a daunting task, as cuts and sizes vary widely across brands. This often leads to frustrating shopping experiences, highlighting a real need for diverse and inclusive denim options that cater to all body types.

Source: TikTok
Mzansi reacts to the video
user21911132154617 asked:
"Do you have male jeans or do you only have for females?"
BIG_M wrote:
"I’m available as a runner."
Hlehle asked:
"What about the JHB store?"
Vellychynaboi asked:
"Le tshwere le tsa majita?"
reneilwesambo said:
"They even have Payflex. 🥰"
Wool Wardrobe said:
"What time do you open on Saturday? Are you open Sunday?"
Hakhakhi Sharon asked:
"Do you have a 28 size?"
Mogatlogedi 0527 said:
"I love them... but I don't have a size. 😭"
Resego Apollos asked:
"Is it for both men and women?"
Mihlali Adams asked:
"How long is the sale?"
Watch the TikTok video below:
3 Briefly News stories about female entrepreneurs
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- A hardworking young lady left South Africans inspired after she turned her family business into a success story.
- A woman in the Eastern Cape province decided to take on entrepreneurship and started small by selling muffins.
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Source: Briefly News