“I’m Feeling So Confident”: Shopping Trip Turns Magical as a Retired Ouma Gets Chosen for a Makeover
- A clothing brand representative approached a retired school teacher during a mall shopping trip and offered her a surprise makeover for Women's Month
- The grandmother was styled in age-appropriate dresses she thought she couldn't wear anymore
- South Africans praised the stunning transformation, with many commenting on how beautiful the ouma looked
Source: Facebook
A retired school teacher's ordinary shopping trip became an unforgettable experience when she was randomly chosen for a complete makeover by clothing brand representatives. The heartwarming transformation, shared on 10 August 2025, showed how a simple gesture can completely change someone's confidence and outlook.
The video began with an Ayana clothing brand representative approaching the woman, named Lida, in a local mall. Dressed in a casual sweater, scarf and jeans with slightly unkempt hair, Lida looked like any busy grandmother who prioritises others over herself. When offered a free makeover for Women's Month, her surprised "really?" response showed she hadn't expected such kindness.
The brand rep explained that Lida was a retired school teacher who keeps busy organising dances at retirement homes and spending time with her grandchildren. The styling challenge was to get her to try on dresses she had been eyeing but didn't think were age-appropriate anymore.
The transformation process showed the team selecting outfits, having lovely conversations with Lida, and giving her professional makeup. The reveal was breathtaking - Lida emerged in a stunning mustard yellow floor-length dress with long sleeves that perfectly suited her figure and age.
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The confidence in her smile and posture was undeniable. As she said at the end:
"I'm feeling so confident and I realised... You can look like that every day."
Her words showed she understood this experience could inspire her to take better care of her appearance regularly.
Source: Facebook
Mzansi loves the magical transformation
South Africans flooded the comments with praise for both the transformation and the kind gesture:
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@Beverley Noble admired:
"She pulled off that dress."
@Bongiwe Mamdlane Tutuse gushed:
"So pretty 💕 Beautiful!"
@Estelle Rossouw praised:
"That yellow dress was simply WOW. She has a great body for her age."
@Ursula Remmely Machiu celebrated:
"She still has a beautiful body 🔥❤️Love love❤️"
@Glenda McCleary suggested:
"She's beautiful, well done! Perhaps her hair could have been styled fresher?"
@Genene Erasmus Wessels exclaimed:
"Amazing!!! Stunning!!! She is just stunning!!!"
@Johanna Oosthuizen enquired:
"Are you in Cape Town as well?"
Looking good makes you feel better
According to Bridgette Raes, when you look good, you feel good, and that makes you do better. Research shows that clothing serves as self-expression, allowing people to convey personality and identity. When we wear outfits that make us feel attractive or put-together, it boosts self-esteem and reinforces positive self-image.
The concept of "enclothed cognition" proves that clothing can influence cognitive processes - wearing certain outfits can prime our minds to embody the characteristics associated with those clothes.
Clothing brand @weareayana showed this perfectly through Lida's transformation, sharing how appearance can boost confidence and self-worth. For Lida, that elegant dress didn't just change her appearance; it changed how she saw herself and her possibilities.
View the Facebook clip below:
Other gogos getting special treatment in SA
- Briefly News recently reported on a granny's fairytale wedding that went viral online, but the groom's emotional reaction had everyone reaching for tissues.
- A South African makeup artist gave her 85-year-old grandmother a glamorous makeover that left people amazed, though the transformation's dramatic results had social media debating age and beauty.
- A Johannesburg man surprised his gogo with bags full of groceries and household essentials, but the emotional moment he shared with her had deeper meaning than anyone expected.
Source: Briefly News
