Former Springboks Captain John Smit Sells Security Company to Fidelity

• Former Springboks captain John Smit has reportedly sold his well-known security company to a leading South African services group
• The deal is set to bolster the buyer’s presence in security, cleaning, and facilities management across the country
• SSG will remain under its current leadership and brand, while the partnership is expected to open new growth opportunities for the business

Legendary former Springboks captain John Smit has reportedly sold his security company, SSG Holdings, to Fidelity Services Group.

Smit, who made 111 Test appearances for South Africa, completed the sale, which was confirmed by Fidelity in a statement on Thursday, 18 September 2025.

Fidelity said the acquisition builds on its track record of strategic expansion. The company cited previous high-profile acquisitions, including ADT South Africa from Tyco (now Johnson Controls International), Bidvest Protea Coin Cash Management Solutions from The Bidvest Group, and key assets from National Security (formerly Chubb Security).

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Fidelity said these acquisitions have significantly enhanced its scale, profitability, and service capabilities.

About SSG Holdings

Founded in 2014, SSG Holdings provides cleaning, security, hygiene, and integrated management solutions. The company operates 14 locations across South Africa and employs around 9,000 people.

Fidelity Group CEO Wahl Bartmann, a former Springbok who played in the 1980s, said the company was “exceptionally proud” to announce the acquisition of SSG.

He added that the deal strengthens Fidelity’s leadership in commercial integrated security, cleaning, and facilities management. Welcoming SSG’s experienced leadership and committed team, Bartmann said, SSG aligns with Fidelity’s focus on operational excellence and innovation.

SSG remains a separate brand

Under the terms of the sale, SSG will become a subsidiary of Fidelity but will maintain its brand and operate under its current leadership.

John Smit said SSG is “extremely excited about the opportunities this partnership presents to our customers, stakeholders, and employees”.

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He added that Fidelity’s expertise and resources would allow SSG to elevate its services while remaining committed to service excellence.

“We are immensely proud of what the SSG team has built and confident that this partnership provides the right foundation for our future growth,” Smit said.

Other Springboks greats who have gotten into business

Steven Kitshoff partnered with Malcolm Marx to create Bomb Squad Lager, released just before the Rugby World Cup, while Percy Montgomery launched El Centurion 102 Tequila in 2021, pledging part of the proceeds to community initiatives.

The two athletes, who were long-time roommates during Springbok tours, often discussed life after rugby. Their shared passion for beer and business led them to launch Bomb Squad Beer, partnering with Saggy Stone Brewery in Robertson.

Handre Pollard takes on an ambassadorial role

Briefly News previously reported that Springbok flyhalf Handre Pollard has taken on a new role away from the pitch, becoming the ambassador for a premium brandy brand recently launched in South Africa.

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The partnership was revealed playfully, with Pollard surprising shoppers in disguise during an appearance at Checkers.

The lighthearted stunt comes shortly after his return to local rugby, following several years playing abroad.

Proofreading by Roxanne Dos Ramos, copy editor at Briefly.co.za.

Source: Briefly News