New Mercedes F1 Driver George Russell Signed Up As Puma Ambassador and the Young Brit Has Swag

• Mercedes-AMG F1's newest driver George Russell has been announced as Puma's latest ambassador
• The 23-year-old joined Mercedes in 2022 after spending several years at Williams and is seen as one of the rising stars in the sport
• Russell joins fellow Brit Lewis Hamilton who for a number of years has been part of the PUMA team, Hamilton is looking to win his eighth F1 title this season

Puma has signed Mercedes-AMG Petronas F1 Team driver George Russell as a brand ambassador making the young British driver part of its lifestyle and performance program.

Fast, talented and progressive: George Russell is a natural fit for the Puma family and will assist the brand in driving innovation in race gear performance forward.

George Russell said:

“Puma is a brand that I’ve worn for many years, I use it for my fitness program, leisurewear and of course any time I’m in a Mercedes-AMG Petronas Formula 1 car. I have a great relationship with the brand and to finally be officially part of the Puma Family is a real honour for me

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The 23-year-old joined Mercedes in 2022 after spending several years at Williams, Sky Sports reports. Russell joins fellow Brit and teammate Lewis Hamilton who for a number of years has been part of the PUMA team. Hamilton is looking to win his eighth F1 title this season.

In his role at the sports company, Russell will become part of their lifestyle and performance programmes, the CheckeredFlag reports.

Russell said:

“The overalls and other items we wear in the car are massively important from a performance perspective for a number of reasons. First is weight, everything that is put on or in the car needs to be as lightweight as possible and we work closely with Puma to ensure all our race gear is as precisely developed and engineered as the car. Second is comfort. Every single item we wear, whether overalls, boots, gloves, fireproofs, all need to fit perfectly and as though you can’t feel them. In the intense environment of a cockpit, even the most minor of fit issues can be a distraction when you’re racing at 320km/h Puma works really close with me to ensure both comfort and performance is optimised."

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BMW shows new teaser video of its much-anticipated M3 Touring and story behind the icon

Another BMW we can't wait to see is the first-ever production M3 Touring. The German carmaker released footage of the rear of the performance station wagon for the first time, Briefly News reports.

The Touring is the combination of M specific high performance, an increase in available interior space and the intelligent functionality of a Touring model, making the M3 G81 a very special vehicle.

The high-performance station wagon will use the same 3,0-litre twin-turbo engine in the M3 and M4 that produces 375kW. It's likely that the carmaker's xDrive all-wheel-drive setup will be used, along with the eight-speed automatic gearbox.

Source: Briefly News