Mercedes and Music Superstar will.i.am Collaborates on Custom Car Called “The Flip” Inspired by SLS Gullwing

Mercedes and Music Superstar will.i.am Collaborates on Custom Car Called “The Flip” Inspired by SLS Gullwing

  • American rapper and Black Eyed Peas member will.i.am showed off a bespoke Mercedes-AMG based model called "The Flip"; it also features part AMG GT coupe and some pieces of the G-Class SUV
  • It's the sixth time the musician has teamed up with Mercedes and he entrusted the team from West Coast Customs to carry out the modifications
  • The aim of "The Flip" project is to give more students from disadvantaged communities access to STEAM (science, technology, engineering, arts and maths) education

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Mercedes-AMG and multi-platinum American rapper, tech entrepreneur and philanthropist, will.i.am ((born William Adams), have come together once again to create a project that has a legacy of good intentions.

A bespoke vehicle called "The Flip" made its debut at the Formula 1 Grand Prix of Miami last Sunday with seven-time F1 world champion Lewis Hamilton in attendance too. The model is based on Mercedes-AMG's GT 4-door coupé.

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Mercedes and Music Superstar will.i.am Collaborates on Custom Car Called “The Flip” Inspired by SLS Gullwing
"The Flip" is underpinned by a Mercedes-AMG GT 4-door. Image: Newspress
Source: UGC

The project has been under strict secrecy, with the one-off vehicle modified by West Coast Customs to execute his fearless vision for “The Flip”, Newspress reports.

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The aim of the project is to provide more students from disadvantaged communities access to STEAM (science, technology, engineering, arts and maths) education. This is done to equip students with the skills required for future-focused jobs and to invent new technologies.

Mercedes AMG and music superstar Will I Am collaborate on custom car called 'The Flip'
This one-of-a-kind Mercedes-AMG featuring musician will.i.am's design. Image: Newspress
Source: UGC

will.i.am says:

"I grew up in a ghetto. I grew up with hip hop. I watched legendary hip hop artist rap about Mercedes, so it was always a dream to own a Mercedes. For a lot of inner-city kids, owning a Mercedes is a symbol of progress and advancing out of struggle, now I’ve reached my goal and pushed even higher by re-imagining and creating my own vision of an AMG model.

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"But I didn't touch the engine, because AMG really does make the best engines."

"The Flip" is based on an AMG GT 4-door coupé and steals design elements of the G-Class SUV and the legendary SLS Gullwing.

Mercedes-AMG is supporting this project enthusiastically because it also fulfils a lifelong dream of will.i.am: he is a car guy through and through and a Mercedes-AMG enthusiast who has always dreamed of making his personal Mercedes-AMG vehicle a reality.

Mercedes AMG reveals exclusive R5.9 million GT Track Series model, only 55 in the world for customer racers

It is the most powerful customer sports car ever to have been developed by Mercedes‑AMG: the Mercedes‑AMG GT Track Series, conceptualised for use during track days and club sports events, Briefly News reports.

With the exclusive limited edition, the Mercedes‑AMG motorsport department is celebrating the 55th anniversary of the Affalterbach-based company in a very special way. Limited to 55 units, the Mercedes AMG GT Track Series is the spiritual bridge to AMG founders Hans Werner Aufrecht and Erhard Melcher and their philosophy, making the best even better yet.

The heart of the Mercedes‑AMG GT Track Series is the 4,0-litre V8 biturbo engine from the Mercedes‑AMG GT Black Series. For instance, thanks to custom motorsport injectors and a specific engine application, the power unit equipped with a flat crankshaft now delivers 540kW and a maximum torque of 850 Nm.

Source: Briefly News

Authors:
Sean Parker avatar

Sean Parker Sean Parker is a motoring journalist with over 10 years' experience, who started out in the industry as the SA Guild of Motoring Journalists' Bursar student. Since then, the Cape Town-born editor has gone on to launch a national newspaper called Gears and Gadgets and worked for the country's premier online and print motoring publications before joining Briefly News to head up its Car & Tech section. He enjoys watching live sport and can't wait for F1 to make its debut in Mzansi.