Yaya Mavundla Urges South Africans To Support Local Brands: “Let’s Keep It Local”

Yaya Mavundla Urges South Africans To Support Local Brands: “Let’s Keep It Local”

  • Yaya Mavundla has emphasised the importance of supporting local brands, stating that local businesses can thrive with the same level of support given to international brands.
  • The star said she backs local vendors and wears clothing from South African designers like Gavin Rajah and David Tlale
  • Mzansi echoed her sentiments, emphasizing the benefits of supporting small businesses in stimulating the local economy

Popular South African designer and activist Yaya Mavundla has urged South Africans to continue supporting and promoting local brands.

Yaya Mavundla urges South Africans to support local brands
Yaya Mavundla has emphasised the importance of supporting local brands. Image: @yayarsa
Source: Instagram

Yaya Mavundla on the importance of supporting local brands

Yaya Mavundla recently reiterated the importance of supporting local brands. The popular fashion designer and activist noted that local businesses can grow if people give them the support they give to international brands.

Taking to her Instagram page, the star revealed that she supports local by buying products from local vendors and wearing clothes made by local designers. Yaya added that supporting local brands and companies could also help curb the unemployment issue in Mzansi. She wrote:

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"As an owner of a small business in South Africa, I understand the importance of supporting local businesses, my father had a small table in Durban next to Chesterville Rank where he sold fruits Monday to Saturday and that also inspired my entrepreneurship journey.
"Today I buy my vegetables from street vendors, my closet is full of local designers from @gavinrajah @davidtlale @excelsiorlusso and many other South African designers and my heart is full because I am part of the change.
"Let’s keep it local, wear local every day, shop local and create more jobs and boost our economy."

Speaking exclusively to Briefly News, Yaya said our country's economy will grow if we give the same support we give to international designers to local designers. She said:

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"If we want to create more jobs and grow our economy like the countries we buy these luxury brands from, we will have to start by buying our own. We have incredible brands which provide as same quality, such as David Tlale, Gavin Rajah, Excelsior Lusso, Maxhosa, Carol Bouwer Bags, Tshepo Jeans, Boys of Soweto, Queer Comfort, Ezokhetho, Musso Maxwell etc.
"Proudly SA, SA Fashion Week, AFI always expose us to much more designers that we can try and are affordable to us. Gavin Rajah has a collaboration with PicknPay where his studio mentors young designers, and they get a chance to supply their clothes to PicknPay Clothing, and they are all reasonable."

She also added that she is playing her part by always wearing local brands when she travels internationally, to create exposure for local designers.

"Even when I travel abroad I wear local for all the events and important activities I do to make sure our own are seen. Yes, I have international designer brands, but 90% of my closet is local designers, on the red carpet I am always wearing local designers because it is important that my supporters are exposed to these brands and see they are as great.

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"I am glad that the majority of matric dance and weddings are mostly people who celebrate their milestones wearing local, and that is a great start."

Mzansi agrees with Yaya Mavundla

Many people shared the same sentiments with Yaya. Fans said local is the way to go and people must keep supporting.

@the_weekendmua1 said:

"Indeed, By supporting a small business, you're also supporting the local community. Spending our money there helps to stimulate the local economy and keep business booming within that local region "

@missboene noted:

"Local is the way to go honestly, a voice of reason at last ✊"

@lebolion_sa wrote:

"Amen local is the way to go."

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Source: Briefly News

Authors:
Privie Kandi avatar

Privie Kandi (Entertainment Editor) Privilege Kandi is an entertainment news editor (joined Briefly in 2022). A Journalism and Mass Communication graduate from the Christian College of Southern Africa (2016), she has been in the arts and entertainment industry for six years. Privie has worked for the Zimbabwe International Film and Festival Trust as a communications officer and a writer and TV producer for lifestyle and entertainment channel CME TV. She passed a set of trainings by Google News Initiative. You can reach her at privie.kandi@briefly.co.za.

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