Letoya Makhene Flips the Script, Uses Her Messy Love Life to Market Traditional Herbs

Letoya Makhene Flips the Script, Uses Her Messy Love Life to Market Traditional Herbs

  • Letoya Makhene is using the drama surrounding her personal life to her advantage, capitalising on the criticism of her relationships
  • Taking to her social media pages, the singer/ actress promoted her line of traditional herbs, a move that sparked an intense debate in the comment section
  • While many online users admired her business savvy, others wondered if her products indeed worked, considering how often her life dominates the headlines for all the wrong reasons
Letoya Makhene turned the public humiliation into a business opportunity
Letoya Makhene capitalises on her relationship drama to promote her business. Images: Letoya Makhene
Source: Facebook

Letoya Makhene is turning humiliation into a lucrative business opportunity, proving that she knows exactly how to flip the script on her critics.

Following the latest wave of criticism about her new relationships, the singer used the bad publicity to her advantage by promoting her business.

On 17 May 2026, a video of the former Generations actress mocking her viral personal drama surfaced, where she juxtaposed her successful acting career with the "dip" in her romantic relationships, riding the viral claim that she was "cursed.' Makhene emphasised that even though it often seems as though her world is tumbling down, she always manages to rise above it all with the help of her traditional herbs.

Read also

Makhadzi hosts hilarious 'Top Billing' mansion tour to promote One-Woman show

"In a world full of chaos and kids, I find that my zen time comes from my self-care routine, and that includes Rani's Herbalist care line. For me, my downtime has to include these before my world gets chaotic again."

PAY ATTENTION: Briefly News is now on YouTube! Check out our interviews on Briefly TV Life now!

In the video, the Makhenes star went on to spotlight several of her products, which range from bath salts to Isiwasho seNhlanhla (cleansing mixture for good fortune).

Her range also featured a combo pack to boost favour in the workplace or in one's love life, emphasising that if clients are looking for an "obsessive love like hers," they should consider buying Isiwasho seBheka Mina (love and attraction spiritual mixture).

Letoya Makhene capitalised on her personal drama
Letoya Makhene used the attention on her personal life to promote her line of traditional herbs. Image: Letoya Makhene
Source: Facebook

In traditional African medicine and spirituality, this specific isiwasho is used as a love potion or attraction remedy. It is meant to make the user irresistible, clear away negative energy that might be blocking romance, and ensure that a partner or potential suitors only have eyes for them.

Given Letoya's knack for making headlines over her relationship drama, marketing a "Bheka Mina" product is definitely a cheeky and strategic way to get people talking.

The star was married to businesswoman Lebo Keswa, who, after their divorce, accused Letoya of lying and manipulating the people around her, using social media and several podcasts to expose her and tell her side of the story. Keswa's viral rant about "Letoya's lies" was even featured on the promotional video.

Read also

Mlindo The Vocalist’s estranged girlfriend speaks out after viral scandal

Following their high-profile split, the actress was involved and had a child with Ifran John, who, like Keswa, had a viral meltdown on social media, accusing Letoya of refusing him access to see their child.

Ultimately, the star is proving that no publicity is bad publicity. By leaning straight into her messy divorces and baby daddy drama, she has cleverly turned personal humiliation into a brilliant marketing tool.

Watch Letoya Makhene's video below.

Social media weighs in on Letoya Makhene's video

Online users were floored and admired Letoya's boldness to use the criticism to boost her business.

Marcia______ reacted:

"Might as well capitalise!"

ThobeMkhabela said:

"You can't shame the shameless."

TheodoreKubayi cheered:

"Get your coins, Doll."
Online users weighed in on Letoya Makhene's traditional herbs
Social media questioned whether Letoya Makhene's herbs truly work. Image: Letoya Makhene
Source: Facebook

Meanwhile, others questioned whether the singer/ actress' products actually worked, seeing that the drama in her life seems to be never-ending.

ummandiisa asked:

"Who will trust her products?"

Vee_Phelembe was not convinced:

"Nope, that bhekamina will attract problems."

Deee___ wrote:

"Clearly, those things don't work 'cause why are her relationships full of drama?"

Deee___ was curious:

"Lol, is she admitting to using bhekamina on them? That's why all her lovers are like that?"

Read also

Ashley Ogle overwhelmed as fans shower her with more cash for her birthday: "Money loves me"

Letoya Makhene’s new baby daddy wants to marry her

In an earlier report, Briefly News shared online reactions to Letoya Makhene's new partner expressing interest in marrying her.

Following the birth of their child, the man emphasised that he would like to do the right thing; however, this was met with mixed reactions online.

Source: Briefly News

Authors:
Moroba Moroeng avatar

Moroba Moroeng (Entertainment editor) Moroba Maepa (née Moroeng) is the Deputy Head of the Entertainment desk at Briefly News, with nearly a decade of experience in South African media. A specialist in music and entertainment journalism, she began her career at Slikour OnLife before serving as Editor for HipHop Africa. A University of Johannesburg alumna and Google News Initiative certified professional, Moroba joined Briefly News in 2023, where she focuses on editorial excellence and leadership, merging her passion for entertainment with her love for storytelling. Email: moroba.moroeng@briefly.co.za