Willie Robertson's net worth: How rich is the Duck Dynasty star?
Willie Jess Robertson is an American television personality, author and businessman. He is best known as a Duck Dynasty cast member and the CEO of Duck Commander. As the company’s leader, Robertson has shown his entrepreneurial spirit and knack for turning a family business into a global phenomenon. With this popularity, many are curious about his wealth. So, what is Willie Robertson's net worth?
Source: UGC
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Jess’ journey to the top is a classic tale of hard work, creativity and TV power. He expanded Duck Commander’s operations beyond selling hunting accessories to merch sales, significantly boosting the brand’s visibility and revenue.
Additionally, Willie leveraged his fame from Duck Dynasty to multiple income sources through book sales and brand deals. Here is a glimpse of his career achievements and investment projects.
Willie Robertson's profile summary
| Full name | Willie Jess Robertson |
| Famous as | Willie Robertson |
| Gender | Male |
| Date of birth | 22 April 1972 |
| Age | 51 years old (2024) |
| Zodiac sign | Taurus |
| Birthplace | Bernice, Louisiana, USA |
| Current residence | West Monroe, Louisiana, USA |
| Nationality | American |
| Ethnicity | White |
| Religion | Christianity |
| Alma mater | Harding University, Northeast Louisiana University |
| Height | 5’9’’ (175 cm) |
| Hair colour | Brown |
| Eye colour | Dark brown |
| Sexuality | Straight |
| Marital status | Married |
| Spouse | Korie Robertson |
| Children | 6 (John Luke, Sadie, Will, Rowdy, Bella and Rebecca) |
| Parents | Marsha Kay Carroway and Phil Robertson |
| Siblings | 4 |
| Profession | TV personality, news contributor, author, entrepreneur |
| Years active | 2002-present |
| Net worth | $45 million |
| Social media | InstagramFacebookX (Twitter) |
How old is Willie Robertson?
Willie Robertson (aged 51 as of 2024) was born on 22 April 1972 at the Tri-Ward General Hospital in Bernice, Louisiana, USA. His parents are Marsha Kay and Phil, founders of the Duck Commander hunting and outdoor recreation company.
Source: Original
Jess grew up alongside his four siblings: Alan, Jason, Phyllis and Jep Robertson. Regarding his education, Robertson attended Harding University and later graduated from Northeast Louisiana University with a bachelor’s degree in Business.
What is Willie Robertson’s net worth in 2024?
Wealthy Gorilla estimates Robertson’s net worth to be $45 million. He has amassed this wealth from his successful career as a reality TV star and author. In addition, Jess’ financial success can be attributed to his thriving business ventures, savvy investments and lucrative endorsement deals.
How does Willie Robertson make his money?
The television personality has several income sources that add to his wealth. Below are some of his revenue-generating channels:
Duck Commander
Most of Jess’ wealth comes from Duck Commander, a company founded by his dad in 1972. Over the decades, the company has expanded to a multimillion-dollar franchise, specializing in various popular hunting-related products such as duck calls, cooking DVDs and other merchandise.
The company was still small in the 80s and 90s, operating from the family house. In its initial year, the Duck Commander Duck Call generated $8,000 in revenue. Within a few years, that amount had increased to over $500,000 thanks to the call’s popularity among hunters.
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Per Celebrity Net Worth, the company sells 600,000 calls annually in addition to its books, DVDs and apparel. Willie runs the company alongside his father, Phil, brother Jason, mother, Kay, uncle Silas and wife Korie.
Duck Dynasty
The Robertson family gained notoriety after the Duck Dynasty premiered on 21 March 2012. The show, whose final episode aired on 29 March 2017, featured 131 episodes over 11 seasons. It showcased the family’s adventure, humour and distinct lifestyle.
At the peak of its success, Duck Dynasty was one of the most popular TV shows, attracting millions of viewers for every episode in over 40 countries. The final episode of the third season received more than 10 million viewers.
The fourth season premiere received nearly 12 million people, making it the most-watched nonfiction show in cable history. During Duck Dynasty, Duck Commander’s product and merchandise sales revenue increased to $400 million.
Buck Commander
Who owns Buck Commander? Willie started this company in 2006 and created the Buckmen DVD series through it.
Unlike Duck Commander, which is family-based, Buck Commander is a group of friends who love the hunting thrill as much as they love each other. The Buckmen are Jason Aldean, Adam LaRoche, Tombo Martin, Luke Bryan, Tyler Farr and Willie Jess.
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Authoring career
Besides his success in reality television, Robertson also doubles as an author. His first book, The American Fisherman, was released in 2016. It was a New York Times bestseller and the ninth best-selling book of the year.
In 2018, Jess released his second book, American Entrepreneur: How 400 Years of Risk-Takers, Innovators, and Business Visionaries Built the USA.
Willie Robertson’s assets and investment
Willie’s investments outside the hunting industry showcase his versatility as an entrepreneur. Here are some ways the star has used the money he has accumulated from his 22-year-old career.
Willie Robertson’s house
The talented author resides in West Monroe, Louisiana, in a gated property that accommodated his home with his wife, along with the home of their son, John Luke, with his wife, Mary Kate.
A house tour by Omni Home Ideas showcases the lavish 4-bedroom mansion that has captured the imagination of those who aspire to create their own dream homes.
Source: UGC
Willie Robertson’s cars
What kind of truck does Willie Robertson have? The businessman drives a custom-made 2014 Ford F-150. According to MotorTrend, Jess also owns a 2014 Chevy Silverado 1500.
Willie Robertson’s net worth has increased by millions over the years. This has, in turn, made him a standout personality in business and entertainment. It is a narrative of his financial acumen, ambition and resilience.
READ ALSO: Willie Robertson's children: Where are the Duck Dynasty kids today?
Briefly.co.za highlighted lesser-known facts about Willie Robertson's kids. The TV personality and his wife Korie have a large family with six children, including three biological and three adopted.
The family has been expanding as more Willie Robertson's grandchildren join the dynasty. Where are the star's children today?
Source: Briefly News
