Sophie Cunningham's net worth: How much money does the WNBA star make?
The WNBA is quickly becoming a league where visibility increases value, and Sophie Cunningham's net worth of $2 million reflects that shift. While playing for the Indiana Fever, the outspoken shooting guard is shaping her brand through hard work. She once admonished:
Be the hardest worker in anything you do, but also enjoy it and have fun.
Source: Getty Images
TABLE OF CONTENTS
Key takeaways
- Sophie Cunningham has earned approximately $637,780 in WNBA career earnings from 2019 to 2025 with the Phoenix Mercury and the Indiana Fever.
- She secured endorsements with Quest Nutrition, Adidas, and Ring, boosting her visibility and off-court brand value.
- In 2022, she served as a broadcast analyst for the Phoenix Suns, adding to her estimated $2 million net worth.
Profile summary
| Full name | Sophie Elizabeth Cunningham |
| Nickname | The Enforcer |
| Gender | Female |
| Date of birth | 16 August 1996 |
| Age | 29 years old (as of 2025) |
| Zodiac sign | Leo |
| Place of birth | Columbia, Missouri, USA |
| Nationality | American |
| Ethnicity | White |
| Sexuality | Straight |
| Height | 6'1" (185 cm) |
| Weight | 75 kg (165 lbs) |
| Hair colour | Blonde |
| Eye colour | Blue |
| Mother | Paula Cunningham |
| Father | Jim Cunningham |
| Siblings | 1 |
| School | Rock Bridge High School, Columbia, Missouri |
| University | University of Missouri |
| Profession | Basketball Player, analyst, and podcast host |
| Net worth | $2 million |
| Social media | InstagramTikTokX (Twitter) |
Sophie Cunningham’s net worth has reached $2 million
According to Celebrity Net Worth, Sophie Cunningham’s net worth in 2025 is estimated at $2 million, up from a previous $1.5 million.
The WNBA star has steadily built this wealth from her years with the Phoenix Mercury to her current role with the Indiana Fever. In a 2023 interview with Frontdoors Media, she reflected on her journey:
In my first two to three years, I just had to put my head down and work. There wasn’t a lot of opportunity, and I had to stay ready. I think that perseverance and resiliency to keep working hard and keep getting better paid off.
Source: Original
How does Sophie Cunningham earn her income?
The Indiana Fever No. 8 earns through basketball, as a podcast host, endorsements, and social media. Here is a full look into how she has built her earnings:
WNBA contracts support her career
Sophie Cunningham’s contracts have been key to her financial growth. Drafted 13th overall in 2019, she began with a four-year rookie deal worth $189,522 with the Phoenix Mercury, as reported by Spotrac.
Cunningham later signed a two-year, $304,500 extension for the 2023-24 season, followed by a one-year contract joining the Indiana Fever in 2025. In total, Sophie Cunningham’s career earnings amount to approximately $637,780 through the 2025 season.
Source: Facebook
Sophie Cunningham’s salary is valued at $100,000
The former Phoenix Mercury guard is reportedly earning $100,000 in the 2025 WNBA season with the Indiana Fever.
Although Sophie Cunningham’s WNBA salary reflects progress, she has continued to highlight pay inequities in women’s basketball. In a statement reported by Athlon Sports, she said:
We are fighting to share in the growth that we've created. Every other category across the business has grown...The only thing that is still capped is our player salary...We deserve a fair share and demand that our salary reflects our true value in our business.
Her endorsements boost her off-court income
Sophie Cunningham’s endorsements have boosted her off-court earnings, with Essentially Sports highlighting a major partnership with Spindrift alongside NBA star Kevin Durant. She has also collaborated with expensive brands, including Adidas, Ring, Arby’s, and Kim Kardashian’s Skims.
In a 2025 interview with The Spun, she spoke about her Quest Nutrition collaboration, saying:
We want to support the game while also supporting Quest. They’re a great company that’s all about empowering women and great things.
Source: Getty Images
She is a podcast host with a large social following
The WNBA star is also a podcast host, co-hosting Show Me Something with longtime friend West Wilson.
In 2022, she took on a role as a Phoenix Suns analyst on Suns Live! Outside media work, Sophie Cunningham’s Instagram and TikTok attract millions of followers, further expanding her influence as a sports personality.
Sophie Cunningham’s stats justify her WNBA earnings
As cited on ESPN, the Indiana shooting guard reportedly averages 8.6 points per game, hitting 46.9% of field goals and 43.2% from three. Her scoring efficiency and consistency underscore the value she brings to her team, supporting her $100,000 WNBA salary.
Frequently asked questions
- Is Sophie Cunningham in a relationship? The Indiana Fever guard is single with no confirmed public relationship.
- What is Caitlin Clark's net worth right now? The two-time WNBA All-Star has an estimated net worth of $10 million.
- How much does Sophie Cunningham make in endorsements? Her endorsement earnings are undisclosed.
- What is Brittney Griner's net worth? The Atlanta Dream centre’s net worth is estimated at $5 million.
Source: Getty Images
Conclusion
Sophie Cunningham's net worth comes from her WNBA earnings, endorsements, and media work. From Phoenix to Indiana, her journey reflects steady growth and a strong presence in women’s basketball.
READ MORE: Brittney Griner's net worth: The WNBA star's fortune and salary
As Briefly.co.za published, Brittney Griner, a notable WNBA star, is famous for her career success as a female professional basketball player.
She is also known for championing LGBTQ+ rights among professional athletes and is the first gay athlete to sign a brand endorsement deal with Nike.
Source: Briefly News
