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Adidas reports 2023 loss on Kanye fallout
Adidas reports 2023 loss on Kanye fallout
Economy
by  AFP

Adidas on Wednesday reported a loss in 2023 due to the fallout from the end of its tie-up with Kanye West, but the company insisted it was starting to turn its fortunes around. But CEO Bjorn Gulden, who was brought in to lead the company from rival outfitter Puma shortly after the West tie-up fell apart, struck an upbeat tone.