Content Creator Advise Langa From Soshanguve Thrives Despite Online Critics

• A young content creator from Soshanguve documented his journey from living at work to furnishing his own apartment, sharing every step along the way
• Despite facing criticism on social media, Advise Langa continued building both his hair business, online presence and influencer career
• His honesty about starting from nothing resonated with many young South Africans navigating similar struggles, especially those starting from nothing
• Briefly News spoke to content creator Advise Langa, who opened up about documenting his journey, dealing with criticism, and what his growth has taught him

From an empty apartment floor to brand partnerships, a self-built content creator's journey proves that consistency can speak louder than critics. And this is the case with Advise Langa, born and bred in the Township of Soshanguve, Pretoria.

TikTok creator @advise_langaa, a 22-year-old from Soshanguve, Jukulyn, has continued to share his journey despite facing criticism online. Known for documenting his life honestly, he initially posted content while still living at work before deciding to move into his own apartment. Through his videos, he showed each step of building his new space, from sleeping on the floor in an empty apartment to slowly furnishing it with essentials like a bed, fridge, microwave, and air fryer. Alongside this, he continued running his hair business while growing his presence as an influencer. His journey recently reached another milestone when he celebrated hitting 300,000 followers on TikTok.

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Advise’s story reflects a reality many young South Africans face when starting from scratch. With limited resources and few safety nets, progress often happens step by step rather than all at once. His content has highlighted the importance of patience, consistency, and resilience, especially in a country where youth unemployment remains high and opportunities are not evenly distributed. By showing the process rather than just the end result, he has made success feel more accessible.

From starting with nothing to building a life online

As his following grew, so did criticism. Some social media users questioned his lifestyle, his choices, and his visibility online. Despite this, his videos continued to perform well because many people saw themselves in his journey. Watching someone slowly build a home, attend brand events, secure partnerships, and remain focused despite negativity resonated with audiences.

South Africans continue seeing user @advise_langaa’s story as proof that progress does not need to be perfect to be meaningful. His refusal to stop, even when criticised, inspired many who are also trying to move forward quietly while being watched loudly online.

Advise told Briefly News that showing the full process, not just the highlights, was intentional.

“I chose to show the process because real life is built in stages, not perfect moments. I didn’t want people to only see the ‘nice’ parts and think things come easy. The in-between moments showed my truth; the patience, doubt, effort and faith.”

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He added that even though sharing vulnerable moments exposed him to criticism, it mattered.

“Starting with little doesn’t mean you’re failing; it means you’re becoming. I wanted my journey to be honest and relatable, even when it made me uncomfortable.”

According to Advise, the response from followers made him realise his story was bigger than himself.

“When people started saying, ‘You give me hope’ or ‘Your story made me start,’ I understood that my journey wasn’t just about me anymore. It became about representation, especially for young people who feel unseen or unsure about their own paths.”

He said that knowing his honesty helped others feel less alone changed how he viewed his platform and responsibility as a creator. Advise also opened up about dealing with negativity online while trying to grow his brand.

“Negativity was hard, especially because social media is how I grow my brand and income. I learned to separate criticism from my purpose and reminded myself why I started.”

Reflecting on his journey, Advise said the biggest lesson has been understanding that success takes time.

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“Sleeping on an empty floor taught me humility, patience and gratitude. To young people, I’d say don’t rush to look successful. Build something real. Slow progress is still progress, and your story is valid at every stage.”

3 Other Briefly News stories related to content creators

• A grandmother from rural KwaZulu-Natal became an internet sensation after sharing a day in her life during her pension grant payday.
• A screenshot about online earnings sparked renewed interest in content creation as a possible income path for many South Africans.
• A popular Facebook content creator went viral after sharing a bizarre video of herself dancing while completely covered from head to toe in building material.

Source: Briefly News