"They Mean Business": Durban Residents Take to the Streets for GBV National Shutdown

• Durban residents participated in a powerful GBV national shutdown, showing their support both on the streets and online with the colour purple
• The campaign, led by Women for Change, highlighted the urgency of addressing gender-based violence and the role of organised activism in driving awareness
• The viral video inspired conversations and solidarity across South Africa, demonstrating the impact of coordinated activism and public engagement

South Africans supported the GBV national shutdown, using street marches and the symbolic colour purple to amplify their call for change.

A TikTok video posted by @multiplestreamsof on 17 November 2025 highlighted Durban residents marching in large numbers to support the GBV national shutdown campaign ahead of the G20 summit. The video captured the streets filled with protestors advocating against gender-based violence (GBV) in South Africa, raising awareness for the urgent need to address the crisis. The campaign, spearheaded by the Women for Change organisation, encouraged participants to show solidarity online by using the colour purple in their profile pictures, uniting digital and physical activism. The turnout showcased the determination of South Africans to demand accountability and social change in response to the persistent issue of GBV.

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The national shutdown is part of a broader push to draw attention to violence against women and to pressure authorities to implement protective measures. Purple, the chosen symbolic colour, has become a visual marker of support and solidarity, allowing even those unable to attend to participate meaningfully. This initiative reflects how modern activism integrates online campaigns and street mobilisation, creating a layered approach to awareness. It also highlights Durban as a city willing to take a leadership role in nationwide advocacy, amplifying the voices of survivors and communities affected by GBV.

GBV stats growing at an alarming rate in SA

Gender-based violence is growing at an alarming rate in South Africa, with increasing reports highlighting the urgent need for stronger protection measures and societal intervention. Within just under six hours, the video posted by user @multiplestreamsof had gained over 71,000 likes and more than 1,800 comments as of 17 November 2025, quickly going viral across South African social media platforms. Users shared clips and screenshots, praising the impressive turnout and commenting on the energy and unity of the crowd. Many viewers also tagged friends, posted their own purple profile pictures, and engaged in online discussions about policy changes and activism. The virality demonstrated how a powerful, visually striking movement can capture attention and inspire action in both the digital and real world.

South Africans responded with pride, encouragement, and a renewed sense of urgency to address GBV. Many expressed admiration for the organisation behind the campaign and applauded the individuals who took to the streets to make their voices heard. The widespread use of purple became a symbol of solidarity, amplifying the message beyond the city of Durban. Overall, the reactions reflected a mix of activism, community support, and determination to hold society accountable for protecting women and combating GBV.

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Here’s what Mzansi had to say

Nelisa wrote:

“Gauteng is so disappointing.😭✋🏾”

Papa's added:

“Johannesburg and Pretoria... ba quite. 🤔”

Mhomi shared:

“Ngifisa uhlala Durban ndimke Eastern Cape, KZN people are united. Translation: I wish I had stayed in Durban and not the Eastern Cape.”

Sinegugu_Lethu added:

“Seniyabona ke ukuthi aniyilutho ngaphandle kweKZN!?, because tell me why nikhamisile eGauteng, North West, Eastern Cape, etc? Translation: Do you guys see that you are nothing without KZN?”

EMPRESS BLUE:

“Johannesburg, ngi disappointed shame. people are only angry behind keyboards.”

Nolly_P said:

“Durban never disappoints. 💜💜💜 How I wish was there.”

Pat said:

“Masebethi amaZulu this amaZulu that kodwa alwela izwe AmaZulu. Translation: And they will say Zulu people this and that, while they fight for the nation.”

Zee asked:

“Is KZN the only place that takes our current situation seriously?”

Check out the TikTok video below:

3 Other Briefly News stories related to GBV

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• South African actress Amanda du-Pont gave Women for Change its biggest financial contribution since its formation.
• Wits University students took to the streets at night with two police vehicles escorting them as they marched peacefully for gender-based violence awareness.
• Former South African actress Tebogo Thobejane spoke out about GBV following the recent tragedy where two young women from Mamelodi were shot dead.

Source: Briefly News