CEO Earned R322 Million Over 3 Years Running SAB's Parent Company

CEO Earned R322 Million Over 3 Years Running SAB's Parent Company

  • AB InBev CEO Michel Doukeris averaged R294,900 per day in remuneration between 2023 and 2025
  • The Brazilian executive took the top job in 2021 after 25 years of climbing the ranks at the world's largest beer company
  • Most of Doukeris' earnings came from performance bonuses, not his base salary, with one year hitting R126 million

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Michel Doukeris is uniquely suited to accelerate AB InBev’s transformation and lead its next chapter of growth
Throughout his career at AB InBev, Michel has consistently delivered strong results while serving in key leadership roles. Image: JSE
Source: Facebook

The man behind the world's biggest beer company quietly pocketed R322.89 million over three years. That works out to roughly R294,900 every single day. Michel Doukeris, the global CEO of AB InBev, earned that sum between 2023 and 2025, according to an analysis of the company's remuneration reports by BusinessTech.

AB InBev is the parent company of South African Breweries (SAB), home to Castle Lager, Carling Black Label and Hansa Pilsener, brands found in virtually every South African fridge and tavern.

Who Is Michel Doukeris?

Doukeris is a 52-year-old Brazilian businessman who has spent nearly his entire career at AB InBev. He joined the company in 1996 and worked his way through leadership roles across Latin America, China, Asia Pacific and North America before being appointed CEO in July 2021, succeeding long-serving chief Carlos Brito.

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He studied chemical engineering at the Federal University of Santa Catarina in Brazil, completed a master's degree at Fundação Getulio Vargas, and later attended executive programmes at the Wharton School and Kellogg School of Management in the United States.

AB InBev became the dominant force in South African brewing after its $107 billion acquisition of SABMiller in 2016, a deal that brought SAB under its global umbrella. SAB's roots stretch back to Charles Glass's Castle Brewery in the late 19th century.

How his pay breaks down

According to Business Tech, his remuneration was not a flat, guaranteed figure. The bulk of what Doukeris earned came from annual bonuses tied to company and individual performance targets covering revenue growth, profitability and sustainability goals.

In 2023, his total remuneration reached R101.95 million after the company partially met its targets, earning him a bonus of approximately $4.54 million. His biggest year came in 2024, when AB InBev exceeded its financial goals at 118% of its aggregated targets. That pushed his total earnings to R126.61 million for the year, with a bonus of approximately $5.92 million.

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Doukeris has spent more than half of his life with AB InBev
Between 2016 and 2017, Doukeris held the role of Global Chief Sales Officer of AB InBev, moving on to become CEO of its North America division in 2018. Image: FMCG
Source: Facebook

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Gloria Masia avatar

Gloria Masia (Human interest editor) Gloria Masia is a Human Interest Writer at Briefly News. She holds a Diploma in Public Relations from UNISA and a Diploma in Journalism from Rosebank College. With over six years of experience, Gloria has worked in digital marketing, online TV production, and radio. Email:gloria.masia@briefly.co.za