Sasha Mayer, Willows Sunglasses Founder, Builds Brand Into a Symbol of Resilience and Creativity

Sasha Mayer, Willows Sunglasses Founder, Builds Brand Into a Symbol of Resilience and Creativity

  • Sasha Mayer, the founder of a Los Angeles-based brand, Willows sunglasses, was inspired to create a product out of her moments of struggle and pain
  • Mayer left her abusive ex-husband with nothing to her name and was forced to start over
  • The entrepreneur's sunglasses brand has captured the attention of millions around the world

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Sasha Mayer shares her beautiful journey to building her empire after leaving an abusive relationship
Willows sunglasses founder Sasha Mayer shared her story about preserving through her darkest hours. Images: @theseasonsofsasha/Instagram
Source: Instagram

Sasha Mayer, the founder of a Los Angeles-based brand, experienced a moment of pain that ultimately inspired her to create something unique. Mayer posted a video on TikTok chronicling her journey to success with her "revenge" sunglasses.

Willows sunglasses has become a powerful brand globally

With a staggering 37 million views on Sasha's TikTok videos, the brand has quickly gained momentum, revolutionising how men and women wear sunglasses.

Through her vision and perseverance, Mayer not only created a successful brand but has also provided a source of inspiration and empowerment for those who may be going through similar struggles. The single mum said in her clip:

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"Never underestimate a woman who has to feed her child."

Watch the video below:

Mayer turns her pain into fashionable shades

This brand is a testament to the power of resilience, creativity and the ability to turn adversity into something beautiful and meaningful. Netizens were impressed by her determination to succeed.

Here are some of the comments:

@Jennifer said:

"Never underestimate a woman that has a child to feed."

@nanexbaby85 commented:

"Genius, the backstory makes it that much better."

@EmpressKira33 said:

"The tips should be magnetic clip together."

@Rebels Wish Revolutions

"I love this for you. That is amazing and so very true. I know what my next sunglasses purchase is going to be."

@themuthership said:

"You deserve all the success and more! I don’t know you, but I am proud of you."

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@Roxanne commented:

"Why have I never seen these before? Now I love them. I want a pair."

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In other inspirational news, Briefly News reported on a young woman who opened her own business.

The young woman from Thokoza opened a hair salon after months of working outside her house.

Abongile Makhubela went from doing hair in her backyard to owning property and netizens are impressed by the entrepreneurial move.

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Source: Briefly News

Trisha Pillay avatar

Trisha Pillay (Weekend current affairs editor) Trisha Pillay is a Current Affairs writer at Briefly News. She has a degree in Journalism from the University of Johannesburg and an Honours degree in International Politics from UNISA. She joined ENCA straight out of varsity and completed an internship at the channel. Pillay later went on to cover politics, crime, entertainment, and current affairs at the Citizen Newspaper. She joined Newzroom Afrika in 2019 and became a senior bulletin editor for shows focused on politics and current affairs on the channel. She joined Briefly News in 2023. You can contact her at