Meet First Woman Director of Durban Tyre Company, Jasmeena Patel Shiba: “Women Can Shatter Barriers”

• In Royal Tyres' 84-year existence, Durban's Jasmeena Patel Shiba made history as the first woman to hold the position of director
• Her journey from being an IT Analyst to a big shot in the car industry wasn't easy, but Jasmeena pushed through
• Shiba's success shows that women play an essential role in the car industry and that they can make their mark in the male-dominated industry

In a world where men usually dominate the car industry, Jasmeena Patel Shiba is making history by shattering glass ceilings.

Jasmeena Patel Shiba is breaking barriers for women in the car industry

Patel is the first female director of Royal Tyres in the company's 84-year history.

The Durban-born beauty first entered the car industry when she worked at her father's business during the school holidays. That was the start of her unconventional career in the automotive industry. The director moved from a career as an IT Analyst to an automotive business owner and never looked back.

Read also

Juliet Tshoke: A leaky roof leads to a successful career in construction

In both life and business, Jasmeena lives by the Ben Franci quote:

"It goes like this. Be all in or get all out. There is no halfway."

Patel Shiba aims to empower women in the automotive sector

Being a strong advocate for women's empowerment, the 48-year-old has taken proactive steps to uplift fellow women in her business and the industry.

She cultivates a sense of unity and companionship among female customers and colleagues by organising women empowerment programmes and offering free workshops on tyre-changing skills.

For women who want to enter the car industry, she has some great advice:

"By focusing on goals, leading by example, and persevering through challenges, women can shatter barriers and make their mark."

Her journey shows that women have an incredible place in the car industry. It also shows how tough and determined women can be. In a challenging field, she shines as proof that you can make it with grit and character.

Read also

3 Trailblazing graduates who struggled to find work thrive with food businesses

Inspirational woman shatters barriers in a male-dominated industry with her auto repair shop

In a similar story, Briefly News reported about an inspirational woman who has shattered barriers and made her mark.

Ayanda Mtetwa now successfully runs her auto repair shop, defying gender stereotypes.

Mtetwa's courageous step into the automotive repair world has not only showcased her exceptional skills but has also become a symbol of women's empowerment.

Source: Briefly News