Johannesburg Mom of 4 Opens Grocery Store in Township 1 Month After Quitting Job in Insurance Sector

Johannesburg Mom of 4 Opens Grocery Store in Township 1 Month After Quitting Job in Insurance Sector

  • One goal-driven mother of four in Johannesburg is proving how fulfilling it can be to take a leap of faith with your career
  • One month after leaving her job as a service specialist in the insurance industry, the hard-working woman opened a grocery store
  • Nomfundo Sibeko tells Briefly News about the power of dreaming and putting in the work to see the fruits of your labours

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A visionary mom of four in Katlehong, Johannesburg, has recently opened a grocery store in the township where she lives.

The perseverant mother of four children in Johannesburg saw a need for a grocery store in her local township and opened one.
Nomfundo Sibeko is a mom in Johannesburg who opened a grocery store in her township. Image: Supplied.
Source: UGC

Nomfundo Sibeko shared a post on LinkedIn, where she explained that she had no plan when quitting her job as a service specialist in the insurance industry and hadn’t been unemployed for 10 years.

Talking to Briefly News, the entrepreneur said she needed to take a leap of faith and effectively opened her grocery store one month after resigning:

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“The store idea was established over a year ago. I spent a month on research and collecting resources.”

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Johannesburg businesswoman knew grocery store filled a gap

Nomfundo notes that she loved that her store was fulfilling a need in the market within her township and grabbed the opportunity:

“There was a need for something different that met customer needs and was relevant to the times. I opened the store in mid-August 2023.
“I left my previous job because I wanted to step out of my comfort zone, take risks, and do things in ways I had never done before. It was a moment of, 'What else can I do outside this?’.”

The perseverant lady also values education and holds several impressive credentials, including a Wealth Management NQF 5, a Business Communication Mechanism qualification, and a short-term insurance and healthcare class of business qualification. She is currently studying short-term insurance at NQF 5.

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Johannesburg mom with grocery store is determined

The 32-year-old is quite ambitious and understands the importance of having various sources of income:

“I want to be in a position of influence and become an expert in any field I major in. I also want to have multiple income streams.
“I had been working on my company, Fundi Business Consulting, as a side hustle [for a long time]. This included business development, CIPC registration, and tax returns. Then the birth of the grocery store came in."

Nomfundo is working hard to smash all the obstacles she faces with her business endeavours:

“My store is a walk-in. I had a challenge with ensuring I had security measures in place. The other challenging thing [with my business] was selling my idea to friends and family, who did not see the vision I had for the store.
“This initiative calls for every one of us to never stop dreaming. Speak about your dreams, speak to your dream, and eventually you will speak in it. It is not as easy as it looks.”

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Nomfundo is a visionary. We, at Briefly News cannot wait to see how she uses her enterprise to uplift and inspire others.

Soweto carpenter who makes Wendy houses ventures into vegetable farming

In another inspiring story, Briefly News wrote about a hard-working self-taught carpenter in Soweto who has decided to start an agricultural enterprise.

The young lady makes beautiful Wendy houses and is an ardent businesswoman. Talking to Briefly News, Zandile Khumalo explains that since business has been slow, she’s needed to supplement her income through vegetable farming.

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Source: Briefly News

Authors:
Kauthar Gool avatar

Kauthar Gool (Women Empowerment Editor) Kauthar Gool has been the Women Empowerment Editor at Briefly News since 2022. She holds a Master of Public Relations and Communication Management from the Cape Peninsula University of Technology (CPUT) (2022) and a Bachelor of Technology in Journalism from CPUT (2019). She has worked at the Fundza Literacy Trust, ITWeb, YOU Magazine, and Cape Argus. She is currently furthering her education in journalism at Stellenbosch University. Reach her at: kauthar.gool@briefly.co.za