Castle Lite Brings the Party to South Africa’s First LIV Golf Event
- Castle Lite has been named the official partner for South Africa’s first-ever LIV Golf tournament
- The event will feature the unique “party hole,” transforming golf into a festival-style fan experience
- The partnership aims to elevate South African sport, attract global stars, and create immersive entertainment for fans
Johannesburg is set to welcome a new chapter in its sporting calendar as Castle Lite joins LIV Golf South Africa as the official partner for the country’s inaugural tournament.
Source: Original
The event will take place at The Club at Steyn City from 19–22 March 2026, promising more than just world-class golf; it’s shaping up to be a festival-style experience.
The partnership centres on LIV Golf’s innovative “party hole,” with the 17th at Steyn City dubbed The Lion’s Den. Designed as a stadium-like fan zone, it’s a deliberate move to turn golf from a traditionally reserved sport into a vibrant, accessible spectacle.
See the tweet below:
Castle Lite, known for turning sporting events into cultural moments from cricket’s SVNS to the Basketball Africa League, fits naturally into this vision, bringing energy and lifestyle credibility to the course.
“This isn’t just sponsorship; it’s about creating experiences that resonate with fans,” says Vaughan Croeser, SAB’s Vice-President of Marketing.
“It’s golf, but it’s also entertainment, culture, and celebration all in one.”
Source: Original
Impact beyond the Fairways
Government officials are watching closely. Minister of Sport, Arts and Culture Gayton McKenzie emphasised the tournament’s potential to boost tourism, support local businesses, and inspire young talent. With global stars like Louis Oosthuizen, Bryson DeChambeau, and Jon Rahm confirmed, South Africa is positioning itself as a destination not only for sport but for large-scale, lifestyle-driven events.
Castle Lite’s partnership with LIV Golf speaks to a shift in how sporting events are presented in South Africa: merging athletic excellence with immersive fan experiences, creating moments that matter on and off the course.
See the tweet below:
4 more stories on South African golfing icons
- In May 2025, Ernie Els came under fire from fellow South Africans after his controversial remarks during a meeting with US President Donald Trump, where he was accused of failing to challenge harmful narratives about the country.
- Ernie Els is one of the most iconic sports personalities to ever come out of South Africa. A living golf legend, Els boasts more than 70 career victories, including four US Open titles, solidifying his place among the greats of the game.
- South African golfing icon Gary Player came under fire once more for remarks deemed “tone-deaf” by social media users.
- Just a week after urging the government to scrap transformative legislation such as Black Economic Empowerment (BEE) and the Expropriation Bill, the 90-year-old has sparked further controversy with comments about staff at a South African luxury game reserve.
Inside Ernie Els’ R25 million Copperleaf mansion
Briefly News previously reported that Ernie Els curated the Copperleaf Estate, which is located minutes from Sandton.
The property sits in vast, open space with the Magaliesberg mountains as a stunning backdrop. Notably, the piece of land on which it was built originally belonged to Els’ late grandfather, Ernie Vermaak, making the estate deeply personal and symbolic.
Source: Briefly News
