Damian De Allende’s Garage: Springbok Star’s Luxury Car Collection Revealed
- Damian de Allende, a two-time Rugby World Cup winner, has brand partnerships with at least two premium motoring companies in South Africa
- The Springbok centre was one of the standout players for South Africa in 2025, and he did well in the Rugby Greatest Rivalry series
- Here is a list of some of the luxury rides the World Cup winner is associated with thanks to the brand partnerships
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Springbok centre Damian de Allende has built a commercial profile off the field to match his reputation on it, with luxury car brands among his most prominent partnerships in South Africa.
The 34-year-old has accumulated over a century of Test caps for the Springboks and won the Rugby World Cup twice during a club career that has taken him from Western Province and the Stormers to Munster in Ireland and the Saitama Wild Knights in Japan. He is currently fresh from featuring in the Rugby Greatest Rivalry Series against New Zealand.
De Allende's Volvo partnership
One of the most high-profile commercial relationships De Allende has is with Volvo South Africa. In October 2024, he shared a photograph alongside the brand's XC90, describing it as a "lovely ride" and tagging Volvo Cars South Africa in the post.
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The XC90 is a large, three-row luxury SUV distinguished by its premium interior, advanced safety technology and modern connectivity features. The Springbok star has also been pictured alongside the Volvo C40, an all-electric crossover with a coupe-inspired roofline and an elevated ride height.
SMG Lexus Umhlanga welcomes De Allende
During a stint in Durban, de Allende was linked to a second motoring partnership when SMG Lexus Umhlanga publicly welcomed him as one of its drivers. The dealership described the association as "Powered by SMG Lexus" and expressed pride in having the Springbok centre behind the wheel while he was based in the city.
The dual partnerships place de Allende among a growing number of South African rugby stars who have attracted endorsement deals with premium automotive brands, reflecting both the commercial appeal of the Springboks' World Cup success and de Allende's personal standing as one of the country's most recognised centres.
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Source: Briefly News
