Kim Kardashian Launches SKIMS 'Fairy Butt Mother' for Booty Enhancement: 'No squats required'

Kim Kardashian Launches SKIMS 'Fairy Butt Mother' for Booty Enhancement: 'No squats required'

  • Kim Kardashian has introduced SKIMS' new Fairy Butt Mother campaign, offering instant booty enhancement with no squats required
  • The campaign features SKIMS' Ultimate Butt line, including shapewear, bodysuits, and leggings designed to lift and round the bottom
  • Fans have mixed reactions on social media, some are praising the new collection, which drops just in time for Valentine's Day

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Kim Kardashian launches booty enhancing campaign
Kim Kardashian has launched a new SKIMS campaign, Fairy Butt Mother, introducing shapewear designed to give instant booty-lifting results. Image: Kim Kardashian
Source: Instagram

Why fly to Turkey when the fairy butt mother can magically make your dream butt appear?

Well, Kim Kardashian, a 44-year-old American socialite and businesswoman popularly known for starring in the reality show Keeping Up with the Kardashians, has launched a new campaign titled Fairy Butt Mother under her brand SKIMS. The campaign mainly focuses on SKIMS' latest booty enhancement products.

SKIMS Ultimate Butt is a new line of shapewear, bodysuits, and leggings designed to give whoever's wearing it the bottom instant lifting and rounding results. Kardashian posted the campaign video on social media captioned:

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"Five years in the making, our Ultimate butt-enhancing solutions will magically make your dream butt appear (no squats required), courtesy of SKIMS Fairy Butt Mother..."

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Kim Kardashian new products
In the campaign video, Kim Kardashian waves a magic wand, instantly transforming a woman’s shape, boosting both her confidence and her silhouette. Images: Kim Kardashian
Source: Instagram

Social media reacts to the campaign

Netizens were impressed by the video and flooded her comments section with reactions. Some fans believe this new collection is the next instalment of Kim's rapid growth in the business world. Here are some of the comments from X:

@Damian_Hanover:

"OMG! The Ultimate Butt drops just in time for Valentine's Day! I've always wanted a big butt. Thanks Fairy Butt Mother!"

@Fityeth:

"I’m here for it."

@BigImpactHuman:

"...or we can accept our butt for the size that they are."

Kim Kardashian's shapewear and clothing brand, SKIMS

Kim Kardashian co-founded SKIMS with Emma and Jens Grede in 2019, when they launched their first collection, which is full of various bodysuits, bras, and other shapewear. Kardashian later, in 2023, launched her own Skims men's underwear line, which reportedly made a million dollars per minute on the day it was launched.

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Kanye West logs off on social media

Recently, Briefly News reported that Kanye West deactivated his X (formerly Twitter) account, leaving fans and critics debating whether it was a personal choice, a strategic move, or a response to backlash. His comments leading up to his X account deactivation sparked outrage and added to the ongoing criticism of his behaviour and statements.

As always, social media users had mixed reactions, with some fans predicting that West would be back on the platform within 30 days.

Source: Briefly News

Authors:
Lebogang Mabange avatar

Lebogang Mabange (Editor) Lebogang Mabange is an entertainment writer at Briefly News, from February 2025. She holds a diploma in media studies, majoring in journalism from Boston Media House. With over seven years of experience in the field, Lebogang has worked across both online and broadcast media.