Cassper Nyovest Partners With Universal Music SA to Fight Period Poverty
- Cassper Nyovest announced a partnership with Universal Music South Africa for his Million Voices initiative targeting period poverty
- Universal Music SA made a R25,000 corporate donation to support the campaign, which aims to reach one million girls
- The initiative, launched in July 2026, is driven by Cassper's personal conviction as a husband and father to a young daughter
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Source: Facebook
Cassper Nyovest is putting his celebrity status to work in a meaningful way, announcing that Universal Music South Africa has officially joined forces with his Million Voices initiative to combat period poverty affecting young girls across the country.
The Johannesburg-born rapper and entrepreneur, Refiloe Phoolo, shared the news on X, revealing that Universal Music SA made a R25,000 corporate donation towards the cause. The campaign runs alongside the Afribiz Entertainment Foundation and focuses on distributing reusable menstrual hygiene kits and providing educational support to schoolgirls who currently go without.
What Million Voices aims to do
Launched in July 2026, the Million Voices initiative has set an ambitious target of raising R100 million to reach one million young women and girls. The focus is on reusable sanitary packs designed to last for years, offering a sustainable alternative that reduces waste while protecting dignity and school attendance.
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Cassper has been open about what drove him to act, saying that becoming a husband and father to a young daughter made the issue personal. He shared on X that girls missing school every month simply because they cannot afford sanitary products is a reality he refuses to accept. He wrote:
"This is what @millionvoices_sa is about, using my platform to make a real difference. There are so many young girls who miss school and opportunities because they don't have access to something as basic as sanitary products. That shouldn't be their reality."
He extended his gratitude to the label, adding:
"Big thank you to @universalmusicsa for coming on board and supporting the vision. I really appreciate the love and the contribution towards making a difference."
Mzansi weighs in
The announcement drew a range of responses from South Africans online.
@ThePeacefullG wrote:
"Now this is the type of flex I respect. Grootman, a girl missing school every month because of pads, should not be happening in this country so salute for putting the name behind something real and making it louder."
@ZweliKINGDlomo raised an interesting point:
"Nice initiative, Cass... Did you by any chance come across an organisation called PPASA which had an initiative called #MillionVoices too... back in 1999? A peer education programme... I think you can push something better than it or join forces with @SolveItAfrica_F on their."
@Sompisi313255 urged Cassper to prioritise underserved communities:
"Please target townships and ilala, the poorest areas; please Nyovi niyeke burbs."
@LikhoJ2416 offered support:
"God bless you in abundance, Mufusa. 🫡 Fill Up Cape Town anytime soon?"
@karndocian added:
"May your light shine so. ✨"
@MoletsaneTitus suggested broadening the scope:
"Power to making a change; also add giving young boys/girls school. 👟 Shoes, rao tshepa."
@yzymandela quipped:
"What in the CIA is happening here, Cass?"
Cassper launched a campaign to fight poverty
Cassper Nyovest announced on social media that he was joining the fight against period poverty in South Africa and beyond.
The rapper admitted he only learned what period poverty meant a few weeks before launching his Million Voices campaign.
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Source: Briefly News
