Zakes Bantwini, Nomcebo Zikode and Boity Thuto Sign Under New Talent Agency, ALINE
- Grammy Award winners Zakes Bantwini and Nomcebo Zikode have found a new home under a new agent
- They will be joined by South African Hip Hop Awards winner, Boity Thulo, to be managed by ALINE
- The trio is hopeful that this new endeavour will change the lives of South African artists, and so did ALINE, during an exclusive interview with Briefly News
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Zakes Bantwini, Nomcebo Zikode and Boity Thulo have joined a newly born talent agency, ALINE.
Source: Instagram
ALINE Agency unveils three award winners
The new agency, which produces live shows, entertainment content and events is in partnership with The Music Arena, Arena Holdings' music division, Gallo Records and Independent Media Group Africa, SowetanLIVE reported.
It kicks off with signing a triple-star flagship act. One of the acts, Boity Thulo, said signing in with the agency felt like a 'rebirth' for her.
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The head of the company, Sibo Mhungu, gave gratitude to Arena Holdings for giving the company a shot by investing:
"This speaks to a new dawn in talent management, event production, arts, film and music."
ALINE is a family brand that seeks opportunities that lead to long-term ventures
Speaking exclusively to Briefly News, the agency is like a multi-facet diamond, with different personalities, acts, and ideas, but all possess a rich quality.
Mhlungu says the agency didn't just pick the stars because of their recent accomplishments but has been close with all three acts and their families as they grew in the industry:
"We do not typically look at isolated opportunities our philosophy is based around sustainability and long-term plays with multiple verticals and probability to success.
"We do not seek brand campaigns but rather look to create platforms for brands to partner on opportunities where we can share revenue and co-own intellectual property."
He stressed that ALINE serves as a catalyst in amplifying its artists' greatness, exposing them to new territories, and investing in ensuring quality in their end product.
Zakes Bantwini addresses Arts and culture minister, Zizi Kodwa
The award-winners shared their hopes for their new contracts under the new agency, with SAMA-winning producer and ALINE's founding partner, Zakes Bantwini, saying:
"ALINE will address the frustration artists previously faced and help them grow beyond South Africa and Africa."
He had called on the minister of arts and culture to do better in improving the lives of artists in the entertainment industry. Minister Kodwa applauded the Osama hitmaker for being a symbol of hope and for echoing the pleas of his colleagues.
Nomcebo Zikode to release a new album under ALINE
Jerusalema hitmaker, Nomcebo Zikode, hinted that new music is on the way with the new company after she parted ways with Open Mic Productions:
“I am excited about dropping my new album under this new collaboration.”
Social media has been waiting for her music since her Grammy win:
@Alpha__Giraffe confessed:
"We are hungry for more music sis."
@Musa_Saby reminded her:
"I miss your music."
@wethu.owethu said:
"We miss you in the music industry."
@simbohchiliza asked:
"When are you dropping cc?"
Boity Thulo goes on a freestyle rapping spree
In another entertainment story on Briefly News, Boity has reintroduced herself to the hip-hop industry with fresh content.
The Bakae rapper has been dropping freestyle tracks in a series she titled 'Queen-Mix'. She has already jumped on AKA, K.O and Loatinover Pounds' beats rapping fire bars.
Social media seems to like the new Boity, with her fans begging for more content.
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Source: Briefly News
