How much does Steve Will Do It really make? Inside his income sources and luxurious lifestyle
Stephen Deleonardis, famous as Steve Will Do It, makes close to a million dollars annually from YouTube earnings, lucrative brand deals and investments, including Bitcoin. His net worth is widely estimated to be $5 million. The influencer rose to fame alongside the Nelk Boys before building his own following through daring challenges, stunts and viral content. Steve opened up on wealth in an interview on the One Night with Steiny podcast.
To me, being rich is just doing what you want when you want. It's not like that extreme. Just having a nice house, nice car, being able to eat and order whatever food you want. If, for some reason, you want to go to a trip or just kind of do whatever you want.
Source: UGC
TABLE OF CONTENTS
Key takeaways
- Stephen Deleonardis rose to fame through daring stunts and viral challenges.
- His YouTube channel was permanently banned, but he remains active on social media.
- Steve gained fame through extreme drinking and eating challenges, which led to collaborations with the NELK Boys.
- He owns luxury real estate, including a high-end property in Los Angeles, California.
- His lavish lifestyle includes expensive cars, exclusive vacations, and high-end fashion.
Profile Summary
Real name | Stephen Rocco Deleonardis |
Famous as | Steve Will Do It |
Gender | Male |
Date of birth | August 26 1998 |
Age | 28 years (as of 2026) |
Zodiac sign | Virgo |
Place of birth | Oviedo, Florida, USA |
Current residence | Los Angeles, California, USA |
Nationality | American |
Ethnicity | White |
Religion | Christianity |
Sexuality | Straight |
Height in feet | 5'9" |
Height in centimetres | 175 |
Weight in pounds | 171 |
Weight in kilograms | 78 |
Hair colour | Dark brown |
Eye colour | Dark brown |
Brother | Rocco |
Sister | Briana |
Relationship status | Engaged |
Fiancé | Celina Smith |
Profession | YouTuber, content creator, social media influencer |
Net worth | $5 million |
Social Media |
How much does Steve Willdoit really make?
Steve Will Do It’s annual income varies based on YouTube ad revenue, sponsorship deals, merchandise sales, and cryptocurrency investments. However, estimates suggest he makes between $500k and $1 million annually.
What is Steve Will Do It's net worth?
According to Celebrity Net Worth, The Times of India, and Vocal, his net worth is estimated at $5 million. His wealth comes from brand partnerships, cryptocurrency holdings, and high-end real estate investments as follows:
Source: Original
Bitcoin and crypto earnings
Steve Will Do It has shown a strong interest in cryptocurrency, particularly Bitcoin, which has reportedly been one of the investments contributing to his wealth. His involvement in the crypto space has extended beyond personal investments, and he has also taken part in projects linked to digital assets and online platforms.
In January 2022, the Nelk Boys launched an NFT collection featuring 10,000 digital cards that reportedly sold for about $2,300 each. The collection generated about $23 million in sales, although it is unclear how much of the proceeds went directly to Steve. The wider NFT market has since been highly volatile.
Steve has also been associated with crypto-focused gambling and online gaming sponsorships. These partnerships, along with reported prize winnings and other promotional deals, have provided additional potential income throughout his career.
Revenue from YouTube and social media
Steve Will Do It built his following through extreme eating and drinking challenges, outrageous stunts and other viral videos shared on YouTube and Instagram.
His entertaining content attracted millions of views, creating opportunities to earn money through advertising, sponsorships and brand partnerships. However, YouTube permanently banned his channel in 2022.
Source: Getty Images
Why was SteveWillDoIt's YouTube channel banned?
YouTube cited "severe or repeated violations" of its Community Guidelines. The platform did not specify which videos led to the ban. The exact cause remains unclear. Fans and followers reacted with surprise and concern.
Before the ban, Steve had a second channel called SteveWillDoIt G*mbling. YouTuber Coffeezilla removed the channel after an investigative video. The video, titled SteveWillDoIt's Dark Secret - ROOBET'S HOUSE OF CARDS EP. 1, raised questions about his promotion of online betting platforms.
Coffeezilla also questioned the transparency of Steve's sponsorships and funding. Steve shared his frustration on social media after the ban. He posted,
YouTube just permanently deleted my channel.
He also expressed disappointment with fellow creators. He said MrBeast had "ghosted" him after the incident, saying,
MrBeast is a loser. I'm not a hater. Me and MrBeast would text each other a month before my YouTube got deleted. I would send him titles and stuff, and he'd be like, 'Yo, this is good...,' and then my YouTube gets deleted, and he just ghosts me. If he actually cared about helping people.
Steve felt that his contributions to the platform were ignored. His reactions sparked discussion across social media communities.
Despite these challenges, Steve continues to create content on other platforms. He remains active on X (formerly Twitter), where he announced plans to "take over" the platform. He uses these channels to engage with fans and share new videos.
Business ventures
Steve Will Do It has also explored business opportunities outside content creation, allowing him to diversify his income. Some of the ventures associated with his career include:
Full Send Merchandise
Steve became closely associated with the Nelk Boys after collaborating with the group and eventually becoming one of its prominent members. Through his connection with the brand, he has been linked to Full Send, the group's clothing and merchandise business. The company has generated substantial revenue through apparel sales, limited-edition releases and collaborations.
Happy Dad Seltzer
Steve has also been associated with Happy Dad, a hard seltzer brand founded by members of the Nelk Boys. The company expanded its presence across the United States and Canada through influencer marketing, social media promotion and retail distribution. Its growth has created another commercial opportunity tied to Steve's broader business and entertainment career.
Steve Will Do It's house and cars
Steve Will Do It has reportedly invested some of his earnings in luxury real estate and expensive vehicles. In July 2021, he purchased a Miami condo for about $2 million.
The luxury penthouse reportedly featured expansive balcony views and other high-end amenities. He has also been linked to a lavish Las Vegas property known for its spacious wardrobe and elaborate bathroom setup.
Steve's taste for luxury extends to his car collection. In 2022, he reportedly spent around $2 million on several high-end vehicles, including:
- Rolls-Royce Cullinan
- Range Rover
- Ferrari
- Lamborghini
- Custom Mercedes-Benz Sprinter
- Custom Maybach van
FAQs
- What is SteveWillDoIt's real name? His real name is Stephen Deleonardis. He is widely known by his online persona, SteveWillDoIt, which he uses across social media platforms.
- What is Steve Will Do It's ethnicity and race? The American YouTuber has not publicly confirmed his specific ethnicity or race.
- What is Steve Will Do It's age? Born on 26 August 1998, Steve is 28 years old as of 2026.
- What is Steve Will Do It's height? The online entertainer is reportedly 5 feet 9 inches (175 cm) tall.
- Who are Steve Will Do It's parents? He has kept his parents' identities private, and their names are not reliably documented.
- What is Steve Will Do It's religion? The internet personality was raised in a Christian household and openly identifies as a believer in God.
Steve Will Do It's net worth puts him among YouTubers who can boast million-dollar assets. He once attested to this when he insinuated that he had given his parents an early retirement and whatever they could wish for. The information above demonstrates how quickly the internet personality's value has increased in a short time.
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